Overview
Market Activation Manager for North East India, responsible for driving regional marketing activations and generating consumer demand through distributor and influencer activities.
What you'll do
- Implement the Area Activation Strategy by executing marketing programs like quality activations and mechanic loyalty programs.
- Conduct competition tracking and build a regional market feedback mechanism with action plan suggestions.
- Run one-to-one and one-to-many interactions with mechanics, small fleet-owners, individual consumers, and other influencers.
- Oversee Key Activation Executives (KAE) for the dedicated North East markets.
- Train and develop DSR/FMRs to scale brand story and activity implementation.
- Plan and organize distributor-area activities with coordination with distributor and sales teams.
- Manage activation activity types such as Garage Meets/Mechanic Meets, Fleet owners meet, Tractor clinics, Stand meets, Roadshows, and agency-led activations.
What you'll need
- 8 to 12 years of experience managing sales through distributors.
- Experience handling New Franchise workshops.
- Experience in Sales Promotion & Business Development.
- Experience leading teams and managing third-party people.
- Sector/market/customer/competitor understanding (sales) and customer relationship management.
- Offer and product knowledge.
Details
- Location: Guwahati, North East India.
- Working days: Mon to Sat.
- Travel required: up to 75%.
- Remote: not available for remote working.
Read the full description and apply on the company’s own careers page.
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