Marketing Analytics & Data Visualization Architect (Remote, USA)

Overview

Marketing Analytics & Data Visualization Architect to modernize marketing performance measurement, reporting, analytics, and visualization.

What you'll do

• Build executive-ready dashboards and reporting for marketing performance, pipeline, funnel conversion, campaign effectiveness, attribution, and ROI.
• Define consistent marketing KPIs, metric definitions, and visualization standards.
• Modernize reporting using self-service analytics, automation, and AI-assisted insight generation.
• Model and connect marketing data across Salesforce, Snowflake, HubSpot, and other GTM systems.
• Establish trusted sources of truth via data governance, documentation, lineage, quality, and reporting certification.
• Partner on evaluation of AI tools and architecture for marketing analytics and business intelligence.
• Translate business questions into measurable KPIs and reporting solutions, and present recommendations to leadership.

What you'll need

• Experience working with marketing reporting and analytics across KPIs including pipeline, funnel conversion, and ROI.
• Ability to define visualization standards and metric definitions for marketing reporting.
• Experience with data modeling and semantic/analytical models supporting full-funnel reporting and attribution.
• Knowledge of data governance practices including lineage, documentation, quality, and reporting certification.
• Experience integrating data across Salesforce, Snowflake, HubSpot, and other GTM systems.

Details

• Location: Remote US.
• Reports into Director of Marketing Analytics & AI Strategy.