Marketing Operations & Events Manager

Overview

Lead integrated marketing planning and execution across business and regional teams, driving consistent brand communication and impactful customer engagement within a medical technology environment.

What you'll do

• Lead integrated marketing planning and execution across business and Regional/Zonal teams, translating marketing strategy into coordinated campaigns, communications, events and customer-facing activations.
• Drive marketing communications execution across relevant channels and touchpoints, ensuring consistent messaging, brand alignment and high-quality delivery of marketing assets and programs.
• Manage creative, communications, digital and event agencies, including briefs, scope of work, timelines, deliverables, cost management and performance against agreed objectives.
• Own marketing budget planning and operational management, including budget allocation, forecasting, spend tracking and prioritization of investments to maximize marketing impact.
• Lead and coordinate events, congresses, exhibitions and customer engagement programs, from objectives and concept development through agency/vendor coordination, execution and post-event measurement.
• Establish and manage the annual marketing planning process, providing frameworks, calendars, templates and toolboxes that enable business and regional teams to plan and execute consistently.
• Ensure effective campaign and program management, managing multiple workstreams, stakeholders, dependencies, timelines and resources to deliver agreed outcomes on time and within budget.
• Define and monitor KPIs and marketing performance, using insights to evaluate campaigns, communications and events and recommend improvements to marketing effectiveness and ROI.
• Identify and implement opportunities to improve marketing operations, processes, tools and ways of working, reducing complexity and improving speed and quality of execution.
• Build strong relationships across business, regional marketing, product marketing, sales and external partners to ensure priorities are aligned and marketing programs are effectively executed.
• Ensure marketing activities comply with applicable brand, regulatory and organizational requirements, particularly important within a medical technology environment.

What you'll need

• Minimum 10 years of relevant experience with a Bachelor's degree, or 7 years with a Master's degree.
• Demonstrated experience across several of the following areas: Marketing Communications (translating strategy into practical campaign plans, briefs, content and activation programs); Agency Management (managing significant marketing budgets and complex marketing programs); Events, Congresses and Exhibitions (delivering large-scale events, congresses, exhibitions and customer engagements).
• Experience working in a matrixed, international organization.

Nice to have

• Experience in healthcare, medical devices, medical technology or another regulated industry.
• Skills in Agency & Vendor Management, Budget Management, Events & Congress Management, KPI Monitoring & Marketing Measurement, Brand Management, and Legal, Regulatory & Brand Compliance.

Details

• Office-based role; office-based teams work in-person at least 3 days per week.