Marketing Operations Senior Associate, OBU Franchise

Overview

Serve as a key operational partner to U.S. Oncology Business Unit brand marketers and franchise stakeholders, coordinating planning, financial, administrative, and logistical activities to deliver franchise priorities.

What you'll do

• Translate approved priorities into clear operational plans, timelines, deliverables, and ownership with U.S. brand marketers and franchise stakeholders.
• Own defined portions of the annual franchise tactical plan, including detailed workplans, milestone tracking, budget oversight, dependency management, and status reporting.
• Maintain an integrated franchise calendar across congresses, exhibits, customer engagements, tactical programs, and OBU-level activities.
• Coordinate across brands and functions to identify overlapping needs, resource constraints, and sequencing considerations.
• Proactively surface risks, resolve operational barriers, and escalate decisions that could affect timelines, budgets, quality, or compliance.
• Own planning and logistics for assigned franchise congresses, including readiness timelines, attendee coordination, exhibit dependencies, agency and vendor coordination, and post-congress closeout.
• Maintain detailed congress project plans clarifying milestones, owners, approvals, budget requirements, and cross-functional dependencies.
• Manage exhibit and display processing from intake through approval, deployment, tracking, and reconciliation.
• Coordinate logistical and administrative support for franchise meetings, customer engagements, planning sessions, and other priority events.
• Support OBU-level planning and logistics for cross-brand meetings, leadership forums, planning cycles, all-staff and special initiatives.
• Own end-to-end CARF processing for assigned franchise activities, including initiation, documentation review, routing, status tracking, issue resolution, and closeout.
• Manage defined administrative elements of customer and stakeholder engagements, including intake, scheduling, documentation, approval tracking, vendor coordination, and reconciliation.
• Partner with Compliance, Legal, Finance, and relevant operations teams to ensure required processes and documentation are completed accurately and on time.
• Identify recurring process issues and recommend practical improvements that reduce rework and improve cycle times.
• Manage the franchise budget with U.S. brand marketers, Finance, and operational stakeholders, maintaining visibility into planned spend, commitments, purchase orders, invoices, accruals, forecasts, and actuals.
• Monitor budget performance, identify variances and emerging risks, and provide recommendations supporting investment decisions.
• Support financial planning cycles, budget updates, reconciliation, and year-end close activities for assigned franchise work.
• Establish clear roles, handoffs, working norms, and escalation pathways across U.S. brand teams, AIN teams, agencies, vendors, and cross-functional partners.
• Develop and maintain operating tools such as project trackers, budget dashboards, congress calendars, process guides, status reports, and decision logs.
• Track operational measures such as on-time delivery, budget variance, processing cycle times, outstanding approvals, rework, and event closeout.
• Use performance data and stakeholder feedback to improve processes, strengthen accountability, and increase execution efficiency.
• Promote standardized workflows, templates, automation, and reusable approaches that reduce manual effort and create consistency across the franchise.
• Support knowledge transfer and documentation to ensure continuity across teams and planning cycles.

What you'll need

• Bachelor's degree and 5-9 years of experience in marketing operations, commercial operations, congress and event management, project management, or a related role.
• Demonstrated experience managing complex projects with multiple stakeholders, timelines, budgets, and dependencies.
• Experience with budget management, forecasting, accruals, purchase orders, invoicing, spend reporting, and financial reconciliation.
• Strong organizational skills and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.
• Demonstrated ability to establish clear project plans, identify risks, resolve issues, and maintain accountability across teams.
• Strong written and verbal communication skills, including the ability to provide clear status updates and escalate issues appropriately.
• Experience coordinating with agencies, vendors, Finance, Procurement, compliance, and commercial stakeholders.
• Comfort working with U.S.-based stakeholders and global or centralized delivery teams across time zones.
• Proficiency with enterprise project-management, financial, procurement, and reporting tools.

Nice to have

• Pharmaceutical, biotechnology, healthcare, or other regulated-industry experience.
• Oncology or hematology commercial experience.
• Experience supporting U.S. pharmaceutical brands and field-facing commercial teams.
• Experience managing congress logistics, exhibits, displays, customer engagements, or franchise-level events.
• Familiarity with CARF, MLR, compliance, and customer-engagement processes.
• Experience supporting franchise or portfolio budgets and sales force spend reporting.
• Familiarity with platforms such as Workfront, SAP, Ariba, Coupa, Veeva, or comparable systems.
• Experience using dashboards, workflow automation, or AI-enabled productivity tools to improve operational efficiency and reporting.

Details

• Career category: Sales & Marketing Operations.
• Location: Hyderabad, India.