Paid Media, Senior Manager

Overview

Simpplr is looking for a data-driven, growth-focused Paid Media, Senior Manager to own the paid acquisition engine, staying hands-on with paid search, LinkedIn and display ads, and the testing agenda, and driving pipeline growth across Enterprise, Commercial and SMB segments. This position reports to the VP of Marketing within the Growth Marketing team.

What you'll do

• Lead Simpplr's paid search and digital advertising programs across Google, Bing, LinkedIn, and other channels as appropriate, owning audience and keyword strategy, budgets, bidding, creative, and landing page performance, measured by qualified pipeline and revenue.
• Identify opportunities across the full paid journey, from search query or ad impression through landing page and conversion, and optimize spend toward the audiences, campaigns, and messages that generate the highest-quality opportunities.
• Develop and manage a testing roadmap across audiences, keywords, creative, messaging, offers, bidding strategies, and landing pages, turning results into actionable learnings and scaling what works.
• Own weekly and monthly performance reporting across advertising platforms, Google Analytics, and Salesforce, explaining what drives performance, where to invest more or less, and what actions to take next.
• Work closely with SDRs, Sales, Marketing Ops, Product Marketing, Web, Design, and Content to align paid programs with the ICP, priority accounts, campaigns, product launches, and pipeline goals.
• Bring new ideas, channels, tools, and approaches to the team, including how AI and automation can improve targeting, creative development, optimization, and campaign performance.

What you'll need

• 8+ years in digital marketing within B2B SaaS, including 5+ years of hands-on experience managing paid search on Google Ads, Bing Ads and LinkedIn.
• Experience setting strategy across search, paid social, display and ABM together, and reallocating spend between channels based on ROI, CAC and pipeline contribution.
• Proven experience running paid campaigns that target US/North American Enterprise buyers.
• Proven track record of driving pipeline, sales meetings, and customer generation, going beyond lead generation.
• Experience owning channel budgets, forecasting spend and pipeline, and making allocation decisions based on ROI and CAC.
• Expertise with Google Ads, Bing Ads, LinkedIn Advertising, Google Analytics, Google Tag Manager, and Salesforce (SFDC).
• Advanced skills in Excel and Google Sheets, including financial modeling for budgets, forecasts and ROI.
• Able to present digital performance and investment recommendations to Sales, Finance and Marketing leadership.
• Comfortable working with US-based teams, with regular overlap into US hours.
• Bachelor's degree.

Nice to have

• Marketo.
• MBA.
• Experience driving Enterprise pipeline and leading SEM programs at scale.

Details

• Location: Remote, India.
• Regular overlap into US hours.