Meta Ads Lead

Overview

Paid Media Specialist to drive paid social performance on Meta (Facebook and Instagram) for an ecommerce brand portfolio.

What you'll do

• Own day-to-day strategy, execution, optimisation, and performance of Meta campaigns.
• Manage campaign budgets and performance targets.
• Audit existing Meta accounts and identify opportunities for improvement.
• Continuously test new audiences, creative concepts, campaign structures, and bidding strategies.
• Develop expertise across other acquisition channels including TikTok, Google, and YouTube.
• Collaborate with Creative, Analytics, POD, and Paid Media teams to translate performance data into campaign improvements.

What you'll need

• 6+ years experience in paid social/media buying with hands-on Meta advertising management.
• Proven experience managing performance-driven Meta campaigns for ecommerce or conversion-focused businesses.
• Strong experience with Meta Ads Manager and Business Manager, including setup, audience strategy, bidding, budget allocation, optimisation, and reporting.
• Strong understanding of Meta campaign structures, full-funnel strategies, retargeting, prospecting, audience segmentation, and creative testing.
• Strong understanding of paid media metrics including ROAS, CAC, CPA, CTR, CPC, CPM, and CVR.
• Proven ability to design and execute structured experiments across creative, audiences, bidding, and campaign strategy.
• Experience working with Creative teams to develop and iterate performance-driven ad creative.

Details

• Location: India (Global).