Specialist- Digital & Marketing Operations

Overview

Specialist- Digital & Marketing Operations is a hands-on role responsible for driving digital marketing strategy, demand generation, and digital performance across key channels for Carrier’s Digital and SaaS offerings.

What you'll do

• Own website strategy, performance, user experience, and conversion optimization.
• Develop and execute enterprise SEO, including technical SEO and schema/structured data.
• Lead end-to-end execution of digital marketing campaigns across channels such as LinkedIn, Google, YouTube, and paid media.
• Define social media priorities (especially LinkedIn and YouTube) and support content distribution across owned/earned/paid channels.
• Develop and optimize landing pages to improve engagement and conversion rates.
• Run marketing operations including campaign tracking, lead capture/management, and KPI reporting.
• Manage agency and vendor partners, including briefs, deliverables, and performance expectations.

What you'll need

• MBA with specialization in Marketing, Digital Marketing, or Communications.
• 6-8 years of experience in Digital Marketing, Growth Marketing, Demand Generation, or B2B Marketing roles.
• Working knowledge of HTML and basic web technologies for minor website updates when needed.
• Experience with CMS platforms and digital publishing workflows (AEM is a plus).
• Understanding of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
• Experience with Google Analytics (or equivalent web analytics platforms) and SEO performance monitoring tools.
• Skills in inbound/outbound marketing operations: campaign execution, tracking, lead capture, and performance measurement.

Details

• Location: Bengaluru, India.