Google Ads Lead

Overview

Google Ads Lead responsible for owning and scaling Google Ads as a key acquisition channel across Valerie’s ecommerce brands.

What you'll do

• Own Google Ads strategy, budgets, performance, and experimentation across Search, Shopping, Performance Max, YouTube, and Display.
• Turn growth targets into channel investment decisions aligned to revenue and profitability goals.
• Collaborate with Creative, Analytics, Ecommerce, Product, and POD teams to improve acquisition via search strategy, creative, feeds, bidding, measurement, and testing.
• Identify winning opportunities and risks by going deep into account performance and diagnostics.
• Build playbooks and systems to scale Google performance across multiple brands.
• Coach other Google Ads practitioners and raise execution quality across the team.

What you'll need

• 7+ years of experience in Google Ads/paid search, including leading Google performance for ecommerce or DTC.
• Experience owning and scaling significant Google Ads budgets across multiple brands, markets, or business units.
• Deep expertise across Search, Shopping, Performance Max, YouTube, Display, and Demand Gen.
• Knowledge of bidding strategies including Target ROAS, Target CPA, Max Conversions, Max Conversion Value, and value-based bidding.
• Experience building channel strategy against revenue, CAC, ROAS, CPA, and profitability targets.
• Strong measurement/attribution knowledge including GA4, GTM, Enhanced Conversions, offline conversion tracking, and server-side tracking.

Details

• Location: India (Global).