Paid Search Specialist (Contract)

Overview

Paid Search Specialist (Contract) to help scale customer acquisition for B2B technology brands through paid search execution and optimization.

What you'll do

• Build, launch, and manage Google Ads and Microsoft Ads campaigns (Search, Performance Max, Demand Gen, and future types).
• Perform keyword research, expansion, refinement, and negative keyword management.
• Optimize bidding strategies, budgets, targeting, and campaign structure using performance data.
• Design and execute A/B tests across keywords, audiences, bidding, ad copy, landing pages, and campaign structure.
• Analyze performance to find growth and efficiency opportunities for higher-quality leads.
• Recommend strategies based on performance trends, industry changes, and platform updates.
• Work to improve Quality Scores, ad relevance, and landing page experiences.

What you'll need

• 3+ years of hands-on experience managing Google Ads and Microsoft Ads campaigns.
• Experience across Search, Performance Max, Demand Gen, and other modern Google campaign types.
• Strong keyword strategy, audience targeting, bidding strategies, attribution models, and conversion tracking knowledge.
• Experience using analytics/reporting tools such as GA4, Google Tag Manager, Looker Studio, Tableau, Microsoft Clarity, or similar.
• Strong analytical skills to interpret data and recommend actionable improvements.
• Excellent communication skills with the ability to explain performance to technical and non-technical stakeholders.
• Experience prioritizing multiple projects in a fast-paced environment.

Details

• Employment type: Contract.
• Work location: India (Remote).
• Compensation: Hourly pay range ₹500–₹1,000 INR.