Princ Engr-Technology Strategy

Overview

Serve as the bridge between marketing business strategy, hands-on technical execution and next-generation personalization, acting as both a MarTech technology strategist and a hands-on practitioner for real-time customer journeys.

What you'll do

• Continually evaluate emerging MarTech tools, platforms and architectures to build a scalable engine capable of supporting next-gen, agentic 1:1 personalization.
• Collaborate with Data Science and Engineering teams to integrate AI/ML models into the real-time marketing loop, connecting audience triggers with smart decisioning logic across channels.
• Translate business strategies into a future-proof MarTech engineering roadmap that balances rapid delivery with long-term platform scalability.
• Lead the hands-on technical design, build and enablement of real-time marketing use cases, customer journeys and behavioral triggers using Adobe Experience Platform (AEP / RTCDP / AJO) or similar real-time marketing engines.
• Define and maintain schemas, identity namespaces and profile merge policies to ensure real-time profile orchestration is clean, scalable and actionable.
• Monitor dataflow health, ingestion patterns and technical latency, proactively resolving bottlenecks before they impact real-time customer experiences.
• Lead technical execution pods through iterative Agile delivery cycles, establishing technical standards and maintaining a high standard of execution excellence.
• Serve as the technical liaison between business strategists, IT and security teams, translating complex strategic ambitions into clear technical requirements and backlog items.
• Own the creation of clear, visual technical narratives and executive-level decks that explain the how and why behind MarTech architectural decisions.
• Define and track key performance indicators across technical metrics (data latency, system uptime, schema accuracy) and business outcomes (conversion lift, audience activation efficiency).
• Establish best practices for data governance, sandboxing and platform lifecycle management in partnership with dedicated compliance teams.

What you'll need

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience.
• Six or more years of MarTech Architecture and Evaluation Experience, including evaluating technology platforms, analyzing technical debt, and designing scalable architectures to support real-time marketing and AI/ML model integration.
• Experience creating a strategy for how modern AI, machine learning, and agentic automation fit into the future of omni-channel customer experiences.
• Three or more years of hands-on experience building customer journeys, configuring schemas, managing identity resolution, and activating real-time profiles in Adobe (AEP, RTCDP, AJO) or modern real-time marketing tools.
• Experience translating dense, complex technical architecture into clean, visually engaging presentations for leadership and cross-functional stakeholders.
• Experience guiding technical pods or cross-functional delivery teams through high-velocity Agile delivery cycles.
• Six or more years of hands-on engineering experience with AEP/RTCDP with everyday work with XDM schemas, Identity Service, Profile Service, and Destination connectors.

Nice to have

• Experience with digital analytics, latency optimization, and measuring the ROI of real-time marketing activations.
• A Health-First Mindset: proven experience in maintaining the stability and performance of large-scale enterprise data platforms.
• Experience leading cross-functional teams to deliver complex, data-driven technology projects.
• Experience in a CoE model where you set standards for others to follow.
• Background in large-scale data migrations or platform transformations.

Details

• Hybrid role: must reside within commuting distance of one of the listed work locations; includes work from home and assigned office days set by your manager.
• Scheduled weekly hours: 40.