Product Analyst - Pitch

Overview

The WPP Open Product Analyst supports the deployment and adoption of the WPP Open platform within agency and client teams, acting as a bridge between client needs and platform capabilities.

What you'll do

• Collaborate with Agency/Client Leads to finalize project scope, ensuring alignment between agency/client needs and platform capabilities.
• Conduct internal gap analyses to identify discrepancies between the WPP Open platform's current capabilities and specific client requirements.
• Work closely with the Professional Services Product Lead to capture and articulate requirements for new client features and platform enhancements.
• Showcase the capabilities of the WPP Open platform to agency/client teams through live demos and video recordings.
• Identify and engage key stakeholders across agency/client teams to define workspace requirements, manage expectations, and ensure effective communication.
• Where appropriate, gather requirements for workspace personalization, including look and feel, widgets, content integration, and quick links.
• Collect theming and identity parameters such as colour palettes, brand books, and image libraries to ensure consistent branding within the workspace.
• Work with the WPP Open design team to develop prototypes for homepages, hubs, and Learning Spaces, incorporating feedback and iterating on designs.
• Secure sign-off on homepage/hub/Learning Space designs from agency/client teams.
• Identify campaign structure and translate it into requirements for the Open Hierarchy structure within the platform.
• Understand agency/client team structures and set up user groups and permissions to optimise platform utilisation and collaboration.
• Document agency/client use cases and acceptance criteria for the WPP Open platform, creating a knowledge base for future reference.
• Understand supported agency/client third-party tool requirements and ensure proper configuration within the WPP Open environment.
• Conduct ways-of-working workshops to identify end-to-end campaign processes for agency and client teams, mapping these processes within the WPP Open workflow management system capabilities.
• Partner with the WPP design team to visualise campaign processes and create detailed process pages within the platform capabilities.
• Identify touchpoints between agency and client teams in workflows and implement streamlined approval processes within the platform capabilities.
• Partner with the Adoption Lead to develop and execute UAT/Pilot/Adoption plans, including conducting live demo sessions during these phases.

What you'll need

• Bachelor's degree in a related field (e.g., Business, Marketing, Technology).
• 3+ years of experience in a product analyst, business analyst, or similar role.
• Strong understanding of digital marketing processes and technologies.
• Excellent communication, interpersonal, and presentation skills.
• Proven ability to gather and document requirements effectively.
• Experience with stakeholder management and cross-functional collaboration.
• Proficiency in project management methodologies and tools.
• Experience with workflow management systems and process mapping.
• Strong analytical and problem-solving skills.
• Ability to adapt to a fast-paced environment and manage multiple projects simultaneously.

Nice to have

• Experience within a digital marketing or advertising agency environment.
• Experience with platform implementations and user adoption strategies.
• Familiarity with Agile methodologies.

Details

• Location: Gurugram, Haryana, India.
• Hybrid approach, with teams in the office around four days a week.
• This role may require occasional travel to client sites.