Product Marketing Associate, Rewards

Overview

Product Marketing Associate on a small, hands-on Product Marketing team owning growth strategy and go-to-market execution for Sezzle's shopper-facing products, spanning financial products to engagement and rewards.

What you'll do

• Partner in conducting user research (surveys, user testing, etc.) and own the analysis, turning results into clear, actionable insight
• Analyze qualitative and quantitative user data to surface patterns, friction points, and opportunities across your product portfolio within Earn and rewards
• Bring a Gen Z consumer perspective to how problems are framed, messaging is developed, and product experiences are evaluated
• Use AI tools to accelerate insight generation and sharpen the inputs that shape growth strategy and marketing plans
• Own product marketing for assigned new and existing products across the full lifecycle: Discover & Validate, Shape & Plan, Launch & Learn, Optimize & Scale
• Translate overall Earn and rewards category strategy into product-specific positioning and messaging, grounded in behavioral data and user research
• Develop and execute GTM plans across in-app surfaces, lifecycle messaging, and marketing channels
• Monitor adoption and engagement post-launch, flagging risks and identifying iteration opportunities
• Design for learning, monitor results, and iterate based on data
• Work closely with Product Managers and Marketing Communications on testing, launching, and improving each product
• Navigate across Product, Engineering, Compliance, Legal, Data, Design, and Marketing to move work forward
• Adapt priorities quickly as business needs shift
• Contribute to team documentation so insights and learnings can be shared across teams

What you'll need

• 2+ years of experience in Product Marketing, Growth, Consumer Research, or a related field
• Strong analytical thinking and comfort working with qualitative feedback, behavioral data, and survey results
• Demonstrated experience working with Claude or equivalent large language model tools
• Clear, concise communicator who can turn complexity into a sharp insight or recommendation
• Curious about AI tools and eager to use them to work smarter

Nice to have

• Consumer-facing or mobile product experience
• Familiarity with user research methodologies, NPS analysis, or customer interview programs
• Experience with lifecycle messaging, in-product copy, or Braze (or similar)
• Background in fintech, subscriptions, or marketplace businesses
• Already using AI tools regularly

Details

• Location: Mexico, Remote
• Employment type: Full-time
• Salary: $3,000 - $3,750 per month (gross, USD)