Overview
Lead GTM strategy and integrated growth marketing for Claude for Knowledge Work, defining the end-to-end motion from awareness to account success.
What you'll do
- Define marketing and growth strategy segment by segment for core knowledge-work products.
- Build marketing plans for priority segments or functions and set what to deprioritize.
- Set content direction and shape flagship narrative content for Claude for Knowledge Work.
- Own acquisition and activation campaigns, including integrated “hand off your tasks to Claude” programs.
- Turn activation into a flywheel inside enterprise accounts by identifying and activating champions.
- Coordinate growth across demand generation, growth, brand, events, campaigns, field marketing, and success.
- Track and report progress across awareness, preference, growth (WAUs and enterprise account depth), revenue contribution, and campaign efficiency.
What you'll need
- Experience creating marketing programs for functional personas (users or buyers).
- Strong cross-functional collaboration skills driving work through influence across multiple GTM functions.
- Strong storytelling and content instincts with experience creating flagship narrative programs.
- Demonstrated grit and leadership in high-scale, high-velocity environments.
- Comfort operating as an individual contributor in year one, building and shipping plans, campaigns, and content directly.
Details
- Work location expectation: work from the San Francisco or New York office at least 2 days per week.
Read the full description and apply on the company’s own careers page.
