Promo Writer

Overview

Write promotional scripts for Pocket FM audio series used in performance marketing campaigns. Create, adapt, and refine Spanish promotional ads for target audiences.

What you'll do

• Write promotional ads from scratch.
• Adapt English ads into Spanish.
• Localize content for target audiences.
• Refine existing ads to improve quality and performance.
• Develop production-ready promo scripts.
• Suggest rework hypotheses for non-performing ads.
• Collaborate with creative, editorial, production, and performance marketing teams.

What you'll need

• Understanding of ad creation.
• Understanding of trailer writing and promo structuring.
• Ability to create storytelling hooks.
• Understanding of audience retention and emotional pacing.
• Ability to adapt localized content.

Details

• Location: Mexico.