Sales Manager, Supermarkets (Modern Trade)

Overview

Drive profitable growth in the Supermarket (Modern Trade) channel through sales delivery, customer and distribution expansion, power brand growth, in-store execution and commercial governance.

What you'll do

• Achieve offline sales, topline and profitability targets for the Supermarket channel.
• Drive growth of power brands, new product developments (NPDs) and strategic categories.
• Identify incremental business opportunities across existing and new accounts.
• Strengthen relationships with existing retail chains and onboard new accounts across markets.
• Expand distribution, product listings, store coverage and presence in new towns.
• Develop account-level plans to drive sustainable growth and improve market penetration.
• Drive offline go-to-market initiatives, promoter productivity, store-level sales and product visibility.
• Execute retail activations, loyalty programmes and new product launches.
• Improve in-store execution and sales conversion through regular performance reviews.
• Ensure timely submission, processing and reconciliation of distributor and modern trade claims.
• Monitor claims outstanding, ROB and utilisation of commercial provisions within approved budgets.
• Coordinate with Finance, Marketing, Supply Chain, BTM and Sales & Distribution teams to resolve business issues.
• Lead and develop the team to achieve business, distribution and productivity targets.
• Review performance, identify gaps and drive corrective actions.
• Build team capability and ensure retention of key talent.

What you'll need

• Graduate in any discipline.
• Relevant experience in FMCG / Consumer Healthcare sales.
• Experience in key account management, distribution expansion, commercial negotiations and team management.

Nice to have

• MBA / PGDM in Sales or Marketing.
• Experience in Modern Trade sales.

Details

• Location: Delhi.