Senior Business Systems Analyst

Overview

Senior Business Systems Analyst who partners with business owners to shape the systems roadmap and solution requirements, driving optimization of the Marketing SaaS ecosystem and the Salesforce lead-to-opportunity process.

What you'll do

• Own and optimize the Lead-to-Opportunity end-to-end flow across Salesforce Sales Cloud, Marketo, and integrated systems.
• Analyze, document, and translate business processes into system behavior for lead routing, lead scoring, campaign attribution, qualification rules (MQL to SQL), and opportunity creation.
• Partner with Demand Generation and Marketing Operations to configure and scale campaign tracking, API integrations, and third-party vendor connections.
• Lead discovery sessions with Marketing, Business Development (BDRs/SDRs), and Sales Leadership to capture business goals, pain points, and technical requirements.
• Translate complex business needs into detailed technical requirements, functional specifications, user stories, and process flow diagrams.
• Identify bottleneck areas in the buyer journey (e.g., lead drop-off, slow response times, sync errors) and design system enhancements to increase velocity and conversion rates.
• Collaborate closely with Salesforce Developers, Enterprise Architects, and Systems Engineers to configure custom objects, flows, validation rules, and integration pipelines.
• Oversee user acceptance testing (UAT), script test scenarios, manage bugs/enhancements, and manage change control processes for new deployments.
• Manage data integrity within SFDC and MarTech systems, ensuring deduplication, enrichment, GDPR/CCPA compliance, and proper taxonomy.
• Partner with Analytics teams to ensure correct setup of pipeline attribution models.
• Create documentation, training materials, and release notes for business users to ensure high adoption of new tools and processes.

What you'll need

• 3–5+ years as a Business Systems Analyst with a dedicated focus on Salesforce and MarTech stacks.
• Deep hands-on knowledge of Salesforce Sales Cloud (Lead, Contact, Account, Opportunity, Campaign objects) and standard workflow automation (Flow Builder, Process Builder).
• Direct experience working with enterprise Marketing Automation Platforms (Marketo, Pardot/Account Engagement, HubSpot, or Eloqua) and their native/API sync mechanics with SFDC.
• Proven track record of designing or managing Lead-to-Opportunity (or Lead-to-Cash) lifecycles, including MQL/SQL definitions, SLA tracking, and opportunity attribution.
• Strong grasp of Agile/Scrum delivery processes, including user story writing, backlog grooming, sprint planning, and UAT execution.
• Understanding of APIs/REST integrations, webhooks, cookie tracking, URL parameters (UTMs), and relational database structures.
• Salesforce Reporting and data visualization platforms.
• Exceptional ability to communicate technical constraints to business leaders and translate business requests into developer-ready specifications.

Nice to have

• Salesforce Certified Administrator or Salesforce Certified Business Analyst credentials.

Details

• Location: Southern California, USA (remote).
• Base salary range in the United States: $150,000–$165,000, with a target annual bonus of 15% of base salary based on individual and company performance.
• Additional compensation: monthly Connectivity Plus stipend of $150 and annual $200 home office reimbursement.
• This position involves access to software/technology subject to U.S. export controls; any offer is contingent on compliance with U.S. export controls.