Senior Content Strategist

Overview

Senior Content Strategist role at Merkle (Dentsu) focused on delivering content strategies that support client goals, audience needs and brand strategy across the customer experience.

What you'll do

• Deliver content strategies that support client's goals, audience needs, and brand strategy, and collaborate with project teams to drive strategic alignment of content throughout the customer experience
• Author content strategy frameworks and deliverables for service and product design projects, including content audits, matrices, content models, content journey maps, site maps, and migration maps
• Partner with experience strategists and analysts to conduct in-depth research on audience needs, data insights, and competitive landscapes across industries to inform content goals and KPIs
• Create content governance plans and content supply chain workflows to help clients operationalize and manage content for products and services
• Develop taxonomy, tagging, and metadata strategies for composable content distribution across owned channels and technology platforms
• Be a thought leader for Merkle's content strategy capability and contribute to growing the practice by creating repeatable frameworks for use across teams and clients

What you'll need

• Bachelor's degree in a related field
• 3+ years of experience in a strategic content role, preferably within an agency environment
• Ability to drive content strategy while collaborating closely with project teams and client leaders
• Proven success creating strategic content deliverables including content trends and best practices, audits, content matrices, content models, journey maps, and taxonomies
• Experienced with content management systems and measurement platforms
• Ability to turn data into insights to continuously evolve and refine content strategies and optimization for long-term success
• Excellent communication skills; must be comfortable presenting strong points of view to executive leadership, client partners, and team leaders
• Willingness to be a proactive leader in content strategy and on project teams

Details

• Location: DGS India - Pune - Indiqube Orchid
• Employment type: Full time, permanent