Senior CRM data and AI engineer

Overview

Join TEGNA as a Senior CRM Data & AI Developer to integrate CRM platform data with a Snowflake-based customer data platform and put AI solutions, including agent-based workflows, to work inside CRM and web applications. The role bridges CRM, AI and data teams while creating user interfaces for sales users.

What you'll do

• Act as the CRM platform subject-matter expert for the sales AI and data team, explaining data models, entities and business processes and turning requirements into technical solutions.
• Analyze, map and implement CRM data migration into a customer data platform, including data analysis, identity resolution, mapping and data mastering.
• Build intuitive CRM user interfaces, custom components and workflow automation that bring data and AI insights to end users.
• Connect AI models, agents and services to CRM and internal web apps through APIs, platform events and middleware.
• Design, test and refine prompts and build multi-agent workflows with frameworks such as AutoGen, CrewAI or similar.
• Write complex SQL for data profiling, validation, reconciliation and analytics across CRM and enterprise data sources.
• Apply MLOps practices for deployment, versioning, monitoring and evaluation so AI features stay reliable in production.
• Put data governance standards into practice, including data quality, lineage, access controls and privacy compliance.

What you'll need

• 5+ years of hands-on CRM development and administration.
• Deep knowledge of at least one major CRM platform, such as Salesforce or Microsoft Dynamics 365, including its data model and business processes.
• Experience managing CRM data migrations, including into a customer data platform, with data analysis and mastering.
• Hands-on CRM UI development experience, including custom components, scripting and workflow automation.
• Strong SQL skills and experience working with large, complex datasets.
• Experience integrating AI solutions with CRM systems and web applications.
• Practical prompt engineering experience with large language models.
• Experience with agentic frameworks such as AutoGen, CrewAI or similar.
• Working knowledge of MLOps best practices.
• Experience implementing data governance best practices.
• Excellent communication skills and the ability to explain technical ideas to both technical and business audiences.
• Background in sales, media, marketing analytics or enterprise data platforms.

Nice to have

• Relevant CRM, data or AI platform certifications.
• Experience with AI features built into CRM platforms.
• Familiarity with other cloud data platforms such as Databricks, AWS or Azure.
• Experience working with Snowflake.

Details

• Location: Bengaluru, Karnataka, India.