Senior Director - Entertainment Ad Sales, Digital, LCS

Overview

Lead a strategically important pod within JioHotstar's LCS Branding charter, serving as the single-threaded owner of client relationships, revenue delivery and category strategy for India's largest FMCG, F&B and Alco-Bev advertisers. Reports to the SVP, LCS Branding.

What you'll do

• Own the annual revenue charter for the CPG pod, with a clear plan to grow share of wallet and expand into under-monetized categories.
• Build account-level plans for the top accounts using a JBP-style construct combining committed spends, sponsorship anchors, branded content, CTV investment and first-party data partnerships.
• Drive premium yield discipline so the pod consistently prices above market.
• Own CMO, Brand head and Media head relationships across top accounts as the senior strategic partner for each, representing JHS at brand and category planning cycles, upfronts and marketer forums.
• Drive sub-vertical depth reflecting the distinct rhythms of CPG, F&B (festive windows, distribution-led campaigns) and Alco-Bev (compliant-content constructs, spirits vs. beer distinctions).
• Build leadership-level agency engagement with CPG-heavy agencies to embed JHS in annual planning cycles and upfronts.
• Partner with Content IPs leadership to unlock marquee property integrations (Bigg Boss, Koffee with Karan, Originals) for category-leading advertisers as part of JBPs.
• Work with PRS, AdTech and Measurement to shape brand-building solutions such as reach, CTV-premium environments, first-party data, brand lift and attention metrics.
• Partner with Product and AdTech to co-develop next-gen branding formats such as interactive CTV, shoppable brand moments and AI-personalized creatives at scale.
• Lead, coach and scale the pod's team of Account Directors and KAMs, attracting talent that combines CPG category knowledge with digital-native sales fluency.
• Build a culture of client intimacy, structured account planning, disciplined pipeline hygiene and category expertise.

What you'll need

• 12+ years across brand marketing, digital ad sales or client partnerships, with 4+ years leading teams and owning large-advertiser P&L-style accountability.
• Deep understanding of how CPG, F&B and Alco-Bev marketers plan, measure and optimize brand-building investments.
• Strong command of digital video, CTV, OTT and brand-building KPIs: reach, frequency, brand lift, salience and attention.
• Demonstrated C-suite and CMO-level relationship-building with India's largest FMCG advertisers.
• Analytical fluency, comfortable with data, measurement and using metrics to shape account strategy and category planning.
• Ability to thrive in a fast-paced, matrixed environment with competing priorities and senior stakeholders.

Nice to have

• Comfort with AI tools and enthusiasm for using technology to sharpen client engagement and sales productivity.

Details

• Location: Mumbai.