Senior Influencer Marketing Manager

Overview

Own influencer marketing and social content end-to-end for a premium, dermatologist-co-created skincare brand, including agency briefing and coordination, influencer selection, agency negotiation, execution, post-campaign evaluation, organic social and on-ground events.

What you'll do

• Brief agencies based on focus SKUs, geographies and job to be done.
• Build and maintain a scored pipeline of creators (macro, micro, nano and dermat/derma-adjacent) using clear criteria such as geo/specialization fit, cost-per-reach, engagement rate, believability, audience skew and content quality.
• Manage the negotiation process between IF agencies and HUL media teams and ensure timely plan closures.
• Lead script and concept closures, product deliveries, timely shoots and video editing, and video feedback loop closures for IF execution.
• Collate campaign data and present monthly campaign analysis to identify what's working and what's not.
• Coordinate and plan with the social agency to run the brand's Instagram and other handles (YT, LinkedIn, Medium, Quora), driving expert authority, engagement and community building.
• Lead planning and execution for any on-ground events planned by the brand.

What you'll need

• 2–5 years in influencer marketing, social/content strategy.
• A sharp eye for what makes content feel real versus scripted, and the ability to explain why a hook isn't working.
• Comfortable writing scripts and hooks yourself, not only briefing others to write them.
• Fluency with performance metrics (CPR, ER, ROAS, CAC) and an understanding of the interlinkage between content and business.
• High ownership and accountability.
• Passion for and inquisitiveness about AI and new technologies.
• Ability to learn and digest the benefits and features of AI tools.

Nice to have

• D2C, beauty/personal care experience.
• Understanding and knowledge of AI tools.

Details

• Location: Mumbai, India.
• Onsite role.