Overview
Senior Lead for Marketing Operations & Strategy, partnering with Marketing and GTM leaders to set priorities, drive growth strategy, and deliver data-backed insights for Marketing performance.
What you'll do
- Analyse complex marketing and strategy challenges using qualitative and quantitative data.
- Develop tactical plans and translate recommendations into execution and results.
- Design and run quantitative and qualitative research to inform marketing, brand, and go-to-market strategies.
- Lead market and competitive intelligence, including market trends, positioning, and competitor activities.
- Build account intelligence to identify high-potential accounts and support customer growth and retention.
- Maintain marketing database hygiene through data checks, cleansing, and enrichment.
- Integrate data from multiple sources into a unified intelligence platform and manage database updates.
What you'll need
- 6–8 years of experience.
- Minimum 6 years in Strategy or Management Consulting, or a high-impact corporate strategy role.
- At least 5 years in Marketing Strategy/Research roles for Marketing teams.
- Exposure to SQL for reports, analysis, and insights.
- Knowledge of tools including ZoomInfo and LinkedIn Sales Navigator (and others listed).
- Proven ICP identification experience across segments and product portfolios.
- Advanced ability to analyze and summarize large, complex data sets for market/industry/financial/economic analyses.
Details
- Remote position, but the candidate must be based in Mumbai.
Read the full description and apply on the company’s own careers page.
