Senior Marketing GTM Analytics Manager

Overview

Senior GTM analytics manager who partners with Marketing to turn customer, campaign, product usage, and revenue data into analytics, recommendations, and actions.

What you'll do

• Translate ambiguous marketing analytics questions into clear analyses and decision-ready recommendations.
• Own lead and account funnel analytics, including conversion, velocity, quality, cohort performance, and outcome drivers.
• Define attribution and ROI methodologies for marketing programs such as MDF, co-marketing, and SPIFFs.
• Develop targeting and measurement models for an inside sales motion into PLG prospects.
• Build account intelligence and scoring for ABM, expansion, and product adoption.
• Lead analytical storytelling for Marketing QBRs and operating reviews, connecting activity to pipeline and revenue.
• Design experiments and measurement plans to decide which programs and growth motions to scale, change, or stop.

What you'll need

• 7+ years of experience in marketing, growth, revenue, or GTM analytics (ideally B2B SaaS).
• Advanced SQL with experience across customer, campaign, product usage, CRM, and cloud warehouse data.
• Knowledge of demand generation, funnel measurement, attribution, experimentation, ABM, and pipeline economics.
• Ability to independently structure complex problems and deliver defensible recommendations.
• Experience building scalable dashboards and data products.
• Salesforce experience is strongly preferred.
• Excellent executive communication and accuracy; ability to influence senior stakeholders.
• Comfort operating as a hands-on individual contributor.

Details

• Location: Canada.
• Remote-first by design (work from home; offices in Seattle and Paris for connection and collaboration).