Senior Marketing Specialist I - SEO Architect

Overview

Senior Marketing Specialist I (SEO Architect) to lead organic search and content strategy for Nielsen.com.

What you'll do

• Own the SEO and content strategy and roadmap for Nielsen.com and owned digital sites.
• Define and execute SEO initiatives using a metrics-driven approach.
• Partner cross-functionally with Creative, Tech, and Demand Gen to make content discoverable and authoritative.
• Lead technical SEO for site architecture, schema markup, and performance optimization in CMS environments.
• Serve as primary admin/power-user for enterprise SEO tools.
• Coordinate with Paid Media and channel teams to align keyword research and organic/SEM strategies.
• Run content audits and gap analysis; provide SEO training on tagging and keyword strategy.

What you'll need

• 7+ years of experience in SEO, content strategy, and digital marketing.
• Proven expertise with BrightEdge, SEMrush, and Screaming Frog.
• Deep experience with WordPress VIP and Webflow CMS platforms.
• Ability to translate technical SEO concepts (e.g., schema, site structure, indexing) into user-focused web experiences.
• Experience working in complex product verticals, specifically SaaS or data technology companies.
• Strong working knowledge of AI tools for SEO, including prompt engineering for content and AIO strategies.
• Test-and-learn mindset using performance data for creative and technical decisions.

Details

• Location: Mumbai, India.
• Reports to the Director, Website Strategy.