Senior Product Analyst

Overview

Manage insights projects related to member growth and acquisition at Tide, focused on performance marketing and growth analytics.

What you'll do

• Present insights to stakeholders and senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result
• Use SQL/Python expertise to interrogate data and solve key business problems
• Improve performance marketing and growth initiatives by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives
• Deal with ambiguity and form ambiguous questions into defined solutions to improve the business area
• Support building an analytics roadmap for customer strategy, acquisition efficiency, customer lifetime value enhancement and budget optimization
• Collaborate with Analytical engineering and Martech to create a holistic view of members by ensuring seamless integration of various data sources from 3rd party platforms like Google Ads, Facebook Ads, etc.
• Advise and support performance marketing stakeholders to provide an accurate view of member attribution by channel
• Measure and report performance of all marketing campaigns, and assess ROI and other key KPIs
• Support Analytics leadership in prioritisation and identification of business cases
• Refine work items with the business to the point where they can be worked upon and ensure timely and quality deliverables
• Champion powerful storytelling, prioritisation, commercial and growth mindset

What you'll need

• 6+ years of experience working in the analytics team of a digital product
• Experience in Performance Marketing (mandatory)
• Sound understanding of how the different digital marketing tools work
• Good understanding of digital marketing, A/B testing, Google Analytics, Appsflyer, etc.
• Good understanding of multi touch attribution, Marketing Mix Modelling, Cohort Analysis, Customer Lifetime Value
• Excellent leadership skills: able to drive and influence a team of analysts, engineers and data scientists without any formal reporting
• Strong skills in SQL and visualization tools (Looker, Tableau, Qlikview etc.)
• Great storytelling skills and the ability to explain complex analytical concepts to business users
• Ability to unblock problems for your team, whether on querying data, understanding business logic or the best way to visually represent information
• Good understanding of the business: quickly identify which metrics are relevant for an area and anticipate which data projects will add value
• Ability to effectively form relationships with the business to help with adoption of data driven decision making
• Self-starter who takes initiative in spotting opportunities and finding ways to solve challenges with data
• Ability to deal with ambiguity and competing objectives in a fast paced environment

Nice to have

• Experience working in fintech firms

Details

• Location: Bengaluru, India
• Flexible workplace model supporting both in-person and remote work; regular in-person gatherings encouraged