Senior Product Analyst

Overview

Senior Product Analyst (Member Acquisition Marketing) managing insights projects related to member growth and acquisition, using SQL and Python to solve key business problems and improve performance marketing and growth initiatives.

What you'll do

• Present insights to stakeholders and senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result
• Use SQL/Python expertise to interrogate data and solve key business problems
• Improve performance marketing and growth initiatives by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives
• Deal with ambiguity and form ambiguous questions into defined solutions to improve the business area
• Support building the analytics roadmap for customer strategy, acquisition efficiency, customer lifetime value enhancement and budget optimization
• Collaborate with Analytical engineering and Martech to create a holistic view of members by ensuring seamless integration of data sources from third-party platforms such as Google Ads and Facebook Ads
• Advise and support performance marketing stakeholders to provide an accurate view of member attribution by channel
• Measure and report performance of all marketing campaigns, and assess ROI and other key KPIs
• Support Analytics leadership in prioritisation and identification of business cases
• Refine work items with the business to the point where they can be worked upon, and ensure timely and quality deliverables
• Champion powerful storytelling, prioritisation, and a commercial and growth mindset

What you'll need

• 6+ years of experience working in the analytics team of a digital product
• Experience in performance marketing
• Sound understanding of how the different digital marketing tools work
• Good understanding of digital marketing, A/B testing, Google Analytics, AppsFlyer, etc.
• Good understanding of multi-touch attribution, marketing mix modelling, cohort analysis, and customer lifetime value
• Excellent leadership skills: able to drive and influence a team of analysts, engineers and data scientists without formal reporting lines
• Strong skills in SQL and visualization tools (Looker, Tableau, Qlikview etc.)
• Great storytelling skills and the ability to explain complex analytical concepts to business users
• Ability to unblock problems for your team, whether on querying data, understanding business logic, or visually representing information
• Good understanding of the business: quickly identify which metrics are relevant for an area and anticipate which data projects will add value
• Ability to form relationships with the business to help adoption of data-driven decision making
• Self-starter who takes initiative in spotting opportunities and finding ways to solve challenges with data
• Ability to deal with ambiguity and competing objectives in a fast-paced environment

Nice to have

• Experience working in fintech firms (not mandatory)

Details

• Location: Delhi NCR, India
• Flexible workplace model supporting both in-person and remote work; regular in-person gatherings encouraged