Senior Product Analyst

Overview

Senior Product Analyst focused on Member Acquisition Marketing, managing insights projects related to member growth and acquisition.

What you'll do

• Present insights to stakeholders and senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result.
• Use SQL/Python expertise to interrogate data and solve key business problems.
• Improve performance marketing and growth initiatives by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives.
• Deal with ambiguity and form ambiguous questions into defined solutions to improve the business area.
• Support building an analytics roadmap for customer strategy, acquisition efficiency, customer lifetime value enhancement and budget optimization.
• Collaborate with Analytical engineering and Martech to create a holistic view of members, ensuring seamless integration of data sources from third-party platforms such as Google Ads and Facebook Ads.
• Advise and support performance marketing stakeholders to provide an accurate view of member attribution by channel.
• Measure and report performance of all marketing campaigns, and assess ROI and other key KPIs.
• Support Analytics leadership in prioritisation and identification of business cases.
• Refine work items with the business to the point where they can be worked upon, and ensure timely and quality deliverables.
• Champion powerful storytelling, prioritisation, and a commercial and growth mindset.

What you'll need

• 6+ years of experience working in the analytics team of a digital product.
• Experience in performance marketing.
• Sound understanding of how the different digital marketing tools work.
• Good understanding of digital marketing, A/B testing, Google Analytics, AppsFlyer, etc.
• Good understanding of multi-touch attribution, marketing mix modelling, cohort analysis, and customer lifetime value.
• Excellent leadership skills: able to drive and influence a team of analysts, engineers and data scientists without formal reporting lines.
• Strong skills in SQL and visualization tools (Looker, Tableau, Qlikview etc.).
• Great storytelling skills and the ability to explain complex analytical concepts to business users.
• Able to unblock problems for your team, whether querying data, understanding business logic, or visually representing information.
• Good understanding of the business: quickly identify relevant metrics for an area and anticipate which data projects will add value.
• Ability to form relationships with the business to help adoption of data-driven decision making.
• Self-starter who takes initiative in spotting opportunities and finding ways to solve challenges with data.
• Ability to deal with ambiguity and competing objectives in a fast-paced environment.

Nice to have

• Experience working in fintech firms.

Details

• Location: Hyderabad, India.
• Flexible workplace model supporting both in-person and remote work, with regular in-person gatherings at the office.
• Work from abroad for up to 90 days annually (WOO).