Senior Product Manager, GTM Automation

Overview

Senior Product Manager to lead the modernization of Autodesk's Marketing Technology ecosystem, with a primary focus on end-to-end Lead Management and pipeline progression.

What you'll do

• Define and execute the product strategy and roadmap for the MarTech portfolio, focusing on end-to-end Lead Management and pipeline progression, aligning technology investments with business objectives
• Lead the evolution of the Lead Management ecosystem, including lead capture, lifecycle management, enrichment, deduplication, scoring, qualification, routing, prioritization, engagement, and conversion
• Own the end-to-end lead-to-revenue experience, identifying opportunities to reduce friction and optimize conversion across every stage of the sales funnel
• Partner with Data Science and Engineering teams to develop and enhance Machine Learning (ML) and predictive models for lead scoring, qualification, prioritization, and conversion
• Drive AI-powered lead engagement and qualification through AI agents, AI-powered Sales Development Representative (AI-SDR) capabilities, and Copilot solutions that automate repetitive workflows, improve lead coverage, and provide sellers with timely, actionable insights
• Define strategies to improve lead quality and enrichment by leveraging first-party and external data sources to provide relevant context for qualification, scoring, routing, and seller engagement
• Establish measurable strategies and feedback loops to continuously improve lead scoring, qualification, routing, and conversion performance
• Partner with the Marketing Attribution Product Manager to define requirements and ensure attribution capabilities support end-to-end lead-to-pipeline measurement and decision-making
• Collaborate with GTM Product Managers to drive cross-functional initiatives and ensure Lead Management capabilities integrate seamlessly across Customer Relationship Management (CRM), marketing automation, Customer Data Platforms (CDPs), analytics, advertising, and other GTM systems
• Define product requirements, prioritize roadmaps, and collaborate with Engineering, User Experience (UX), Architecture, Technical Program Management, and Data teams to deliver high-impact solutions
• Leverage data, experimentation, and customer insights to identify opportunities, measure product success, and continuously improve lead-to-revenue outcomes
• Build strong relationships with Marketing, Sales, Sales Operations, Marketing Operations, Data Science, Finance, and executive stakeholders to align product investments with business priorities
• Champion AI innovation, experimentation, automation, and continuous improvement across the Lead Management ecosystem

What you'll need

• 10+ years of Product Management experience, including significant experience in Marketing Technology, Lead Management, or Go-to-Market (GTM) technology
• Deep expertise in end-to-end Lead Management, including lead lifecycle management, enrichment, scoring, qualification, routing, prioritization, engagement, and pipeline progression
• Strong understanding of modern GTM systems, including Customer Relationship Management (CRM), marketing automation, Customer Data Platforms (CDPs), Business Intelligence (BI) platforms, and sales engagement technologies
• Experience developing data-driven products and collaborating with Data Science or Machine Learning teams
• Strong understanding of lead scoring methodologies, predictive models, lead qualification, conversion optimization, and marketing measurement
• Proven ability to translate complex lead-to-revenue processes and business requirements into scalable product solutions
• Experience defining and measuring product Key Performance Indicators (KPIs), experimentation frameworks, and business outcomes
• Exceptional communication and stakeholder management skills, with demonstrated experience influencing senior leadership across Marketing, Sales, and Technology organizations
• Demonstrated ability to lead cross-functional initiatives involving Product, Engineering, Architecture, Data, User Experience, Operations, and Business teams

Nice to have

• Experience with Salesforce, Marketo, 6sense, Microsoft Power BI, Adobe Experience Platform, Customer Data Platforms, or similar Marketing Technology and GTM solutions
• Experience designing and launching AI-powered user experiences, AI agents, Copilot solutions, AI-powered Sales Development Representative capabilities, or Generative AI features for enterprise applications
• Experience developing or optimizing Machine Learning-based lead scoring, predictive lead qualification, or propensity models
• Experience with lead enrichment, identity resolution, data quality, and integration of external data providers into Lead Management workflows
• Familiarity with marketing attribution, experimentation, predictive analytics, and customer journey optimization

Details

• This role may require in-person onboarding and/or in-person ID verification