Senior Social Media Strategist

Overview

Lead the social and engagement strategy for B2B technology products across Southeast Asia, connecting complex products and services to business customers.

What you'll do

• Develop and manage comprehensive social marketing activities across multiple Southeast Asian markets, including always-on content, socially led campaigns, and influencer programmes.
• Lead end-to-end campaign management, from strategic planning and briefing through execution, optimisation and performance reporting, aligned with business objectives and product KPIs.
• Lead the execution of social strategies that drive specific product KPIs, such as downloads, sign-ups, and lead generation, through data-driven insights.
• Oversee the regional social editorial calendar, managing the production of copy and creative assets while ensuring seamless publishing across all owned channels.
• Act as the day-to-day strategic lead for agency partners, synchronising organic content and paid media efforts to maximise reach and effectiveness.
• Develop and oversee paid media plans across relevant social platforms, including channel selection, audience targeting, media budget allocation and campaign flighting.
• Manage and coordinate media buying activities with agency partners, ensuring effective budget utilisation, campaign setup, ongoing optimisation and delivery against agreed performance KPIs.
• Drive localisation efforts by translating regional best practices into culturally relevant, locally driven creative for diverse SEA audiences.
• Use social listening and analytics to identify emerging trends, escalate opportunities for the brand, and pitch innovative ideas to drive community engagement.
• Build and nurture strong relationships with B2B influencers and creators across various verticals to increase authentic advocacy and brand love.
• Collaborate closely with cross-functional teams in Marketing, PR, and Analytics to ensure social efforts are integrated into the wider marketing roadmap.
• Consolidate community insights and campaign metrics to provide strategic recommendations that improve the effectiveness of future regional activations, including paid media performance and investment effectiveness.

What you'll need

• BA/BS degree or equivalent experience
• 7+ years of experience in marketing, advertising, or social media strategy
• Strategic and creative thinker with a proven track record of managing end-to-end social projects from initial concept to regional execution
• Strong experience in end-to-end campaign management, including campaign planning, execution, budget management, optimisation and performance measurement
• Solid experience in paid media planning and buying, with an understanding of media strategy, channel mix, audience targeting, budget allocation and campaign optimisation across social platforms
• Deep technical knowledge of social platforms, paid media strategy, content development, and community management
• Solid project management experience, with the ability to coordinate assets and communications across geographically dispersed, multidisciplinary stakeholders
• Proficient in using social media publishing and analytics tools (e.g., Sprinklr, Hootsuite, or Sprout Social) to track audience growth and campaign ROI
• Exceptional attention to detail and the ability to bring order to complex, high-pressure project stages within a matrix organisation
• Passionate about collaborative storytelling and working as part of a larger team to achieve common business goals
• Exceptional verbal and written English communication and presentation skills

Nice to have

• Ideally a mix of agency and in-house experience for global technology brands

Details

• Locations: Bengaluru, Karnataka, India; Gurugram, Haryana, India; Hyderabad, Telangana, India