Senior Vice President, Strategy

Overview

Senior Vice President, Strategy role at WPP Media reporting to the AOR Lead, delivering integrated strategy and granular TV and digital planning insights for a large FMCG client portfolio.

What you'll do

• Liaise with the Client Account Lead and client-side Media Lead to identify and prioritise key projects and campaigns requiring strategic intervention.
• Create the response to brief, structure the response, build key sections and present to the client.
• Guide strategy team members on strategy projects, delegate effectively and enable them to build rapport with the client's team.
• Work closely with WPP Media practice experts on industry best practices and competitive intelligence.
• Deliver strategic projects requiring BARC deep-dive analysis on improving reach, targeting and efficiencies in TV planning.
• Build point-of-view on digital planning, such as YouTube and Meta best practices and programmatic best practices.
• Build a competitive intelligence dashboard covering TV and digital from the industry.
• Deliver new initiatives such as Attention Planning, Cross-screen measurement and Industry Betas.
• Suggest technology solutions that improve efficiency and effectiveness, such as new processes, dashboarding and automation.
• Lead the awards agenda for work done on the client portfolio.
• Gain client confidence by independently engaging on these projects and becoming the client's go-to person on improvements and new initiatives.

What you'll need

• 12 years with a strategy or core planning background in a media agency or/and a TV broadcaster or digital publisher.
• Exposure to TV planning is a must, with hands-on knowledge of BARC YUMI and previous experience of plan optimisations.
• Deep expertise in FMCG planning, with practical expertise in the "How Brands Grow" model of marketing.
• Excellent Excel and mathematical skills, including structuring data, designing BARC analysis for insights, running simulations and building mathematical models to explain fluctuations in reach and efficiencies.
• Worked with Top 10 FMCG advertisers in the country across a portfolio of brands with exposure to mass FMCG products.
• Independently developed annual media plans and TV media strategy, with capability to structure, deep-dive into data, write presentations and confidently present.
• Industry experience and network strength to engage top digital publishers such as Google and Meta to bring best practices, competitive intelligence and beta products.
• Ability to drive conversation on improving process, bringing automation, efficiency and more intelligent reporting.
• Disciplined and process-oriented.
• Excellent collaboration skills to work within the AOR team and across WPP Media.

Nice to have

• Exposure to analytics, measurement frameworks and Attention Planning.

Details

• Location: Mumbai, India.
• Work mode: hybrid, with teams in the office around four days a week.