Sr. Product Manager - Reputation Management

Overview

Own product strategy, roadmap and execution for HighLevel's Reputation Management product, evolving it from a review management solution into an AI-powered reputation growth platform.

What you'll do

• Define the vision, strategy, north-star metrics, and 12–18 month roadmap for Reputation Management, and drive prioritization, investment decisions, and business outcomes.
• Drive review acquisition through automated campaigns, multi-channel requests, personalization, experimentation, and conversion optimization.
• Build AI-driven review reply experiences, including personalized responses, brand voice customization, sentiment awareness, and bulk actions.
• Create automation-first workflows for review requests, sentiment-based routing, escalations, notifications, and proactive engagement.
• Improve review monitoring, aggregation, moderation, collaboration, and multi-location management for agencies and businesses at scale.
• Deliver reputation reporting, sentiment analysis, AI-generated insights, benchmarking, and recommendations that help customers take action.
• Lead customer interviews, workflow audits, usability testing, competitive analysis, and market research to identify opportunities and validate solutions.
• Own PRDs, requirements, prioritization, release planning, stakeholder alignment, success metrics, and post-launch measurement to ensure outcomes are achieved.

What you'll need

• 7+ years in product management, scaling 0-1 products, B2B SaaS experience or building any AI agentic products.
• Strong analytical and technical fluency: comfortable partnering with Engineering/Data on data flows, instrumentation, system design, and reliability.
• Can define robust metrics and measurement plans.
• Can reason about APIs, permissions, and scalable configuration frameworks.
• Proven track record of moving business metrics (retention, expansion, adoption, support deflection, engagement).
• Demonstrated ability to lead without authority, influence cross-functional partners, and drive alignment across Product, Engineering, Data, and GTM.
• Excellent written and verbal communication; can create crisp narratives for executives and individual contributors.

Details

• Location: India.
• Global, remote-first organization.