Senior Product Manager – Marketing OS, LeadGen

Overview

Senior Product Manager (individual contributor) for HighLevel’s Marketing OS—LeadGen, owning product strategy, roadmap, and execution for lead-capture and attribution capabilities.

What you'll do

• Own the LeadGen product roadmap across Forms, Surveys, Quizzes, QR Codes, Chat Widget, and External Tracking.
• Drive consistent lead-gen experiences across builders, templates, publishing, data models, integrations, and reporting.
• Ship improvements that increase engagement, completion, lead quality, qualification, routing, and follow-up.
• Connect customer journey interactions to downstream outcomes via CRM, Workflows, Conversations, Analytics, and Payments teams.
• Define how HighLevel captures visitor behavior, conversions, identity, attribution, and campaign activity for external tracking.
• Contribute to analytics foundations like event taxonomies, instrumentation standards, and reporting for the portfolio.
• Work on cross-device experiences and partner on technical decisions (builders, widgets, APIs, tracking scripts, identity resolution, event infrastructure).

What you'll need

• 7+ years of product management experience (ideally B2B SaaS, MarTech, CRM, analytics, growth, or customer-engagement).
• Experience owning a customer-facing product end-to-end from discovery through launch and iteration.
• Experience defining and executing roadmaps across multiple related product areas.
• Strong understanding of lead generation, customer acquisition, conversion optimization, qualification, and growth loops.
• Familiarity with behavioral tracking concepts (page views, clicks, scrolls, field interactions, submissions, abandonment, conversion events).
• Knowledge of event taxonomies, analytics instrumentation, data pipelines, experimentation, and marketing attribution.
• Familiarity with APIs/webhooks, CRM integrations, field mapping, workflow automation, and identity resolution.

Nice to have

• Experience with AI/LLM-powered creation, conversational, or optimization products.
• Experience with first-party tracking, identity/attribution, consent management, or data governance.
• Prior experience building products for marketing agencies, SMBs, creators, or multi-location businesses.

Details

• Location: India.