Territory Manager

Overview

Trek seeks a Territory Manager to grow Trek, Electra, and Bontrager sales by serving as a trusted business partner to retailers within the territory.

What you'll do

• Own and grow territory sales for Trek, Electra Bicycles, and Bontrager Accessories
• Set sales objectives and manage forecasting, ordering, prospecting, and pipeline activity
• Analyze dealer performance and implement strategies to improve sell-through, assortment, and profitability
• Serve as a business consultant to retailers, making recommendations on merchandising, inventory, staffing, and Continuous Improvement initiatives
• Appoint, develop, and support retail partners to maximize Trek's market position
• Build long-term, trust-based relationships through regular in-person visits
• Deliver product knowledge and sales training to retailer teams
• Ensure brand standards are met for product presentation and in-store experience
• Identify, prospect, and onboard new retail partners to expand market coverage and grow distribution
• Monitor competitive activity and local market trends
• Represent Trek at retailer events, demos, and market activations
• Provide exceptional customer service and consistently embody the Trek brand

What you'll need

• 3+ years of sales experience, ideally in a consultative, relationship-driven environment
• Proven ability to influence, negotiate, and lead sales conversations with confidence
• Strong relationship-building, communication, and presentation skills
• Organized, self-motivated, and effective at follow-up and territory planning
• Comfort with CRM systems and sales tools
• Willingness to travel regularly, including occasional overnight travel and visits to Trek HQ in Wisconsin

Nice to have

• Cycling industry experience
• Working knowledge of Ascend POS
• Familiarity with the territory and local markets

Details

• Applicants must be located around the Hartford/Boston area
• Work mode: Remote, US-MA-Remote