4825-Head of Marketing, Revenue Cycle

Overview

Own the go-to-market strategy, marketing plan, pipeline and positioning for Innovaccer's provider-facing revenue cycle portfolio (Flow, the agentic RCM platform for healthcare), operating as a general manager of the business rather than a campaign lead.

What you'll do

• Set the revenue cycle go-to-market strategy for Flow across the US provider market, covering target segments, competitive positioning against Waystar, R1, Epic Penny/EMPA, Cohere and point-solution vendors, and priority use cases.
• Define the annual and quarterly flight plan for the revenue cycle portfolio and own the marketing budget behind it, deciding what the portfolio will and will not pursue.
• Ensure a continuous flow of provider-specific research (CFO and revenue cycle leader interviews, win/loss analysis, denial and underpayment trends, policy and reimbursement shifts, competitive scans) and convert it into decisions.
• Own the pipeline generation number for the revenue cycle portfolio directly.
• Identify the portfolio's Big Bets, the largest strategic provider deals including anchor health systems and large provider groups, and build a dedicated account-based plan around each.
• Own revenue cycle messaging and positioning directly and write the narrative yourself.
• Serve as the primary marketing partner to the Flow Product leader and Sales leadership, sit in Product's planning cadence, own Flow product launches end-to-end from a marketing standpoint, and equip Sales to win provider deals.
• Coordinate with the Heads of Marketing for Gravity, Atlas and Galaxy on revenue cycle-adjacent messaging.
• Represent the revenue cycle portfolio externally at HFMA, Becker's HIT and RCM, HIMSS, provider CFO forums, analyst briefings (KLAS, Gartner), media and LinkedIn.
• Lead the swimlane owners and associates running flight-plan execution, set goals aligned to the flight plan, and grow the team.

What you'll need

• US revenue cycle marketing experience is a must.
• Either Path A: 10+ years in category or product marketing with direct experience marketing to US providers (health systems, provider groups, physician practices, ambulatory networks), not payer-only or life sciences healthcare technology.
• Or Path B: MBA from a top Indian business school (ISB, IIM Ahmedabad, IIM Bangalore, IIM Calcutta, or equivalent) and 8+ years of post-MBA experience at a top-tier management consulting firm (McKinsey, BCG, Bain, or equivalent), with meaningful healthcare, provider operations or revenue cycle exposure, ideally including US health system, provider group or healthcare technology clients.
• Strong understanding of provider revenue cycle operations and economics: prior authorization and referral management, coding and clinical documentation integrity, claim submission and denial management, underpayment recovery, payment posting, credentialing and payer enrollment, and the policy and reimbursement trends shaping provider technology decisions.
• Direct experience writing and owning revenue cycle messaging and positioning, including positioning a combined AI-plus-services offering against software-only incumbents and traditional outsourced RCM.
• Track record of setting strategy and being accountable for the outcome (pipeline and revenue for Path A; client business outcomes or P&L results for Path B).
• Experience as a primary partner to senior Product, Sales or client leadership, sitting in planning cadences and strategy conversations.
• Demonstrated ability to build and lead a team, delegate operational execution, and be judged on outcomes.
• Excellent communication and interpersonal skills, with the ability to represent the portfolio externally to analysts, media and industry audiences.
• Willingness to travel to the US regularly and to operate across US time zones.
• Self-motivated, results-oriented, and able to thrive in a fast-paced, dynamic environment.

Nice to have

• Path B candidates are expected to build RCM domain fluency fast, ramping to where they can write and defend provider-facing messaging within the first six months.

Details

• Based in Noida, Uttar Pradesh, India.
• Works closely with US-based Product, Sales and executive leadership.
• Regular travel to the US for customer meetings, industry events and leadership offsites.