4768-Head of Payer Marketing

Overview

Lead marketing for Innovaccer's payer-facing portfolio, covering Galaxy (Payer Risk & Quality, Payer Utilization Management) and the Payer Interoperability swimlane within Gravity, owning strategy, story, pipeline, and reputation end to end.

What you'll do

• Set the payer go-to-market strategy across Galaxy and Payer Interoperability, including target payer segments (health plans, MCOs, government programs), competitive positioning, and priority use cases.
• Define the annual and quarterly flight plan for the payer portfolio and own the marketing budget behind it, deciding what the portfolio will and will not pursue.
• Ensure a continuous flow of payer-specific research, including payer buyer interviews, win/loss analysis, regulatory and reimbursement shifts, and competitive scans, and convert it into decisions.
• Own the pipeline generation number for the payer portfolio directly.
• Identify the portfolio's Big Bets and build a dedicated plan for each, covering account-based engagement, executive touchpoints, and reference activation.
• Own payer-facing messaging and positioning directly.
• Serve as primary marketing partner to the Galaxy Product leader and Sales leadership, participate in Product's planning cadence, own payer product launches end to end from a marketing standpoint, and equip Sales to win payer deals.
• Coordinate with Gravity's and Flow's Heads of Marketing on payer-adjacent messaging.
• Represent the payer portfolio externally at payer conferences, health plan briefings, industry events, analyst calls, media, and LinkedIn.
• Lead the payer portfolio's swimlane owners and associates running flight-plan execution, set goals aligned to the flight plan, and grow the team.

What you'll need

• 10+ years of experience in category or product marketing.
• Direct experience marketing to health plans, MCOs, or government payer programs, not provider-only healthcare technology experience.
• Strong understanding of payer operations and economics: risk adjustment, utilization management, quality/Stars ratings, government program administration (Medicare Advantage, Medicaid), and regulatory and reimbursement trends shaping payer technology decisions.
• Proven track record of setting go-to-market strategy and being accountable for the pipeline and revenue outcome it produces.
• Direct experience writing and owning payer-facing messaging and positioning, with the payer domain fluency to make an independent, defensible call on it.
• Experience as primary marketing partner to Product and Sales leadership selling into payers, sitting in planning cadences and roadmap conversations.
• Demonstrated ability to build and lead a team, delegate operational execution, and be judged on outcomes.
• Excellent communication and interpersonal skills, with the ability to represent the payer portfolio externally to payer-market analysts, media, and industry audiences.
• Self-motivated, results-oriented, and able to thrive in a fast-paced, dynamic environment.

Details

• Location: Noida, Uttar Pradesh, India.