Head of Marketing and T&E, Envista India & SA

Overview

Leads marketing, business development, brand and external communication for Envista in India and South Africa, and owns the Marketing and Training & Education (T&E) team, with responsibility for the complete India & SA marketing blueprint and budget.

What you'll do

• Develop and execute comprehensive marketing, business development, brand and external communication strategies and tactical plans to optimize market share and profitability.
• Identify, develop and maintain customer and partner relationships and meet service requirements.
• Partner cross-functionally, including with sales.
• Lead market research on current and future market conditions, competitive products, services and pricing, and changing customer dynamics to influence new product and service development.
• Oversee Marketing Operations.
• Plan, develop and manage marketing events such as trade shows, conventions and sales meetings for internal and external clients.
• Create strategic marketing plans, digital marketing, marketing communication and events, and training and education plans aligned with global initiatives.
• Build up digital marketing and inside sales functions with end-to-end responsibility and clearly charted KPIs, linked to customer service and sales.
• Oversee T&E alignment with the plan and ensure the right strategy for the T&E calendar across zones.
• Lead customer segmentation and product positioning, and track and report market trends including competitor activities.
• Oversee pricing and discounting, and secure branding and key messaging at events and exhibitions.
• Guide the team on plans and collateral (brochures, posters, promotional offers, T&E brochures) and their distribution.
• Build relationships with key and potential customers through frequent market visits.
• Plan and conduct regular information meetings with other functions on new products, changes, promotions and campaigns.
• Secure compliance with branding guidelines and global initiatives.
• Plan local launch of new products and solutions for India based on global launch and regulatory timelines.
• Guide the T&E team on follow-up mechanisms after training and on analysing improvement areas and action plans.
• Continuously guide, motivate and coach members of the marketing and T&E teams.
• Establish and build the digital presence of the brand in the market.

What you'll need

• Knowledge of the healthcare market and robust business and P&L acumen.
• Advanced user of Digital Marketing, CRM and S&D platforms / ERP.
• 10+ years total work experience in healthcare sales and marketing (global specialty pharma or medical devices), with 2+ years sales experience.
• Proven track record of leading a large team in a matrix environment, with at least 3 years in a team management role (mandatory).

Nice to have

• Proficiency in MS Office, and understanding of Adobe Acrobat, graphic design and publication tools, web design and internet media applications.
• Effective planning, organization and leadership skills.
• Strong analytical and outstanding problem-solving skills.
• Excellent project management skills and ability to manage multiple priorities concurrently.
• Excellent written and verbal communication and relationship development skills.
• Ability and experience interfacing at all levels of the organization.
• Strategic vision while balancing successful execution.
• Teamwork and collaboration; high commitment, initiative, flexibility and openness to innovation.
• Self-motivation and perseverance; high sense of responsibility, quality and customer orientation; results orientation.
• High level of agility and ability to manage internal and external stakeholders.

Details

• Location: Mumbai, India.
• Requires 50%-60% travel within the country per month.