Account Coordinator, Paid Search

Overview

Provide production support to the account team for paid search and paid media accounts, learning DEPT®'s best practices for Paid Search Engine Marketing while building toward more advanced roles.

What you'll do

• Run and format performance reports.
• Implement account tasks and optimizations.
• Build and upload campaigns.
• Participate in and take notes during internal syncs, client meetings, and presentations.
• Become responsible for 2-3 accounts over time.
• Develop report write-ups that identify performance trends and explain why certain things happened.
• Understand bidding methodologies (smart bidding vs manual) and the strategy behind bid adjustments.
• Monitor performance daily to know when action is needed based on fluctuations and trends, and leverage Qontrol to identify accounts needing attention.
• Update, monitor, and communicate budget pacing, flagging areas above or below 15% variation.
• Develop suggestions on campaign build method, overall theme, keywords, parameters, settings, and ads.
• Create, pull, and QA pixels, tracking, remarketing, and lists.
• Delegate production tasks to nearshore or other internal team members where appropriate.

What you'll need

• Proficiency in Excel/Sheets, including sorting, filters, VLOOKUP, concatenate, pivot tables, text to columns, and conditional formatting.
• Ability to navigate paid media UIs to pull reports at various levels (campaign, keyword, audience, placement, device) and understand the data.
• Ability to implement tasks via the Google UI, Editor, and other channel-specific platforms.
• Ability to upload and edit campaigns, targeting methods, ads, keywords, placements, negatives, and other standard account management tasks.
• Ability to create and edit campaigns, ads, and audiences in Facebook.
• Understanding of DMUS's SEM methodology.
• Understanding of various metrics, how to calculate them, and their relationship to each other (e.g., CPC, CTR, CVR).
• High-level understanding of the levers to pull to hit target goals.
• Attend search-specific training led internally or by channel partners.
• Experience across Google search, display, and/or app campaigns.
• Experience with a combination of these campaign types: UAC, ACi, Google app campaigns, GDN, performance max, discovery campaigns.
• Experience with A/B testing.

Details

• Location: US (Remote).
• Salary range: $47,900 – $60,000 USD for US Remote, based on a 40-hour workweek and leveling.
• Benefits: Healthcare, dental, and vision coverage; 401K plan with matching; PTO; paid company holidays; parental leave.
• Participates in E-Verify.