Activation Marketing - Orthodontics

Overview

Activation Marketing role for the Orthodontics portfolio at 3M Oral Care India, based in Bangalore.

What you'll do

• Plan and execute marketing campaigns for the Orthodontic portfolio.
• Define local social media, media and key platforms for communications.
• Execute end-user communications through a multi-channel approach to drive demand for OCSD products.
• Recommend media buys.
• Deliver programs, promotions and new product materials to field sales.
• Align closely with and partner with sales teams to deliver programs.
• Ensure salesforce compliance with campaign execution for digital, offline and educational activities.
• Provide regulatory and legal alignment for marketing materials.
• Interface with clinical specialists and the SA&E team on technical materials, whitepapers and customer testimonials, ensuring they meet customer requirements and local regulations.
• Leverage customer operations activities and support to deploy programs (communication, media relations, expos and events, POS).
• Provide insights on local market, product performance, customer demand and feedback.
• Liaise with local functions including customer service, sales force, application engineering and regulatory.
• Perform competitive intelligence.
• Ensure local regulatory and packaging compliance for portfolios and programs.
• Align to campaign outcomes, inputs and results.
• Capture and communicate the NPI voice of market, ideas and local needs.
• Manage the local calendar of execution.
• Own the audience evolution, providing an aggregate view of the local audience to management and the Asia team.
• Ensure monthly reports and dashboards are shared with the Asia team.
• Help build eCommerce capabilities of channel partners.
• Engage channel partners generally and specifically through channel marketing plans, via MDF and CIP programs.
• Syndicate to channel partners to drive local market growth.
• Support trade shows and customer events.

What you'll need

• Business and marketing education and experience.
• Minimum 3 years of experience in a marketing role.
• Excellence in marketing disciplines (price, portfolio, end-user, channel, communication).
• Knowledge of customers, market dynamics and key market trends.
• Knowledge of digital marketing with an emphasis on consumer and end-customer marketing.
• The personality to convince and engage sales teams.

Nice to have

• Preferably consumer-facing marketing experience.

Details

• Location: Bangalore, Karnataka, India.