Marketing Manager - Brand, Channel & Communications

Overview

Drive Eaton's brand visibility, channel engagement and communication initiatives across assigned segments and product groups, including channel marketing, partner engagement, public relations, thought leadership, retail activation and agency management.

What you'll do

• Develop and execute annual branding and communication plans.
• Drive thought leadership programs and industry visibility initiatives.
• Manage trade media engagement and external communication activities.
• Ensure adherence to Eaton brand guidelines and governance standards.
• Develop and execute distributor communication programs.
• Drive partner campaigns and channel marketing initiatives.
• Manage dealer programs and channel-led events.
• Create partner toolkits and partner newsletters.
• Strengthen channel engagement and participation.
• Lead retail channel activation programs.
• Execute launch campaigns for retail business initiatives.
• Drive in-store branding and visibility activities.
• Manage creative agency relationships and deliverables.
• Coordinate agency resources and workload management.
• Validate and process agency bills.
• Ensure timely execution of creative requirements.
• Manage development of brochures, flyers, videos, whitepapers, infographics and presentations for assigned portfolio.
• Support product launches and customer communication activities.
• Develop customer-facing communication assets.
• Support integrated marketing campaigns.
• Collaborate with sales teams, product managers and global marketing teams.
• Coordinate regional and global marketing alignment activities.
• Manage vendors supporting assigned responsibilities.
• Coordinate press releases and media communications.
• Manage media relationships and publication opportunities in collaboration with corp com.
• Drive award nominations and industry recognition programs.
• Support leadership visibility initiatives.

What you'll need

• B.E. (Electrical/Electronics preferred) + MBA Marketing
• 4 - 8 years of experience in B2B marketing, brand management, channel marketing, partner marketing, communications and agency management.
• Mandatory: working with enterprise-grade industrial UPS company which operates through direct enterprise accounts.
• Electrical industry knowledge.
• Brand management.
• Channel marketing programs.
• Public relations and media engagement.
• Content development and creative management.
• B2B marketing communications.
• Strong communication and influencing skills.
• Stakeholder management.
• Vendor and agency management.
• Project management.
• Strategic thinking.
• Collaboration and execution excellence.

Details

• Product / solutions focus: Power Quality Products and Solutions, Single and Three Phase UPS, DC Architecture Products, Service offerings.