Manager Marketing Tech, CX and AI - Mumbai

Overview

Lead the development and optimization of the marketing technology ecosystem to enable personalized, data-driven consumer experiences across paid, owned and earned channels, bridging Media, CX, CRM, analytics, AI and digital capabilities.

What you'll do

• Develop and execute the MarTech roadmap aligned with media, CRM and CX objectives.
• Evaluate and implement emerging marketing technologies, AI solutions, and automation tools.
• Partner with IT, Data, and Product teams to ensure platform integration and scalability.
• Leverage AI to automate reporting, analysis, and opportunity identification.
• Build automated dashboards and real-time insight generation frameworks.
• Drive predictive analytics and next-best action recommendations.
• Support CDP, CRM and audience management capabilities.
• Enable audience segmentation and personalization at scale.
• Design and optimize omnichannel customer journeys.
• Drive lifecycle marketing programs across email, push, SMS, WhatsApp, web and app channels.
• Monitor competitor activity across search, social, programmatic and video channels.
• Develop benchmarking frameworks for share of voice, digital presence and campaign effectiveness.
• Translate intelligence into actionable media and CX recommendations.
• Enable audience-first media activation through advanced data and technology capabilities.
• Drive omnichannel personalization by connecting media, CRM and CX activations.
• Develop strategies to improve brand visibility across AI-powered search and answer engines.
• Drive optimization for ChatGPT, Copilot, Gemini, Perplexity and other AI search experiences.
• Identify opportunities to drive incremental traffic and engagement through GEO initiatives.
• Develop KPI frameworks and performance dashboards.
• Ensure data privacy compliance, governance and vendor management.

Nice to have

• 6–10 years of experience in MarTech, CRM, Digital Marketing, CX or Analytics.
• Experience with Salesforce Marketing Cloud, Adobe Experience Platform, GA4 and similar platforms.
• Knowledge of AI-powered marketing tools, GEO/AI-SEO, competitive intelligence platforms and predictive analytics.

Details

• Location: Mumbai, India (BKC Building).
• Travel: Yes, 20% of the time.
• Work shift: Standard.
• Significant work activities: continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day).