Associate - Data and Analytics Advisory 5A

Overview

Associate role in Data and Analytics Advisory at Genpact, focused on managing and optimizing digital campaign performance.

What you'll do

• Manage the full lifecycle of campaign setup including creative trafficking, pixel implementation, and QA for Native and cross-device placements.
• Monitor, analyze, and report on campaign performance metrics to optimize effectiveness and ROI.
• Collaborate with cross-functional teams to align digital marketing initiatives with business goals.
• Support the implementation and use of digital marketing tools and platforms to enhance campaign performance.
• Stay current with industry trends, emerging technologies, and best practices to improve digital marketing efforts.

What you'll need

• Have a Bachelor’s in Business Analytics, Computer Science, or Statistics.
• Have a Master’s degree in Data Science.
• Hold one or more listed certifications (e.g., Certified Data Management Professional, CIPP, CISSP, CRP).
• Be able to perform ad trafficking and end-to-end campaign management.
• Use digital campaign management and marketing campaign management skills.
• Have English language proficiency at Intermediate level (B1).

Details

• Location: Uppal, Hyderabad, India.
• Work mode/remote type: Remote Type - Office.
• Shift: Night (India).
• Employment type: Regular.