Overview
Associate Vice President, Client Services, India role at WPP Media, leading partnerships and content strategy across the Partnerships vertical (cricket, entertainment, music, sub-culture) and reporting to the Regional (APAC) Head of Partnerships, Media Futures Group.
What you'll do
- Drive thought leadership on the Partnerships vertical, linking cultural insights to content opportunities and solutions.
- Answer the WHY and the HOW behind partnership recommendations, based on rigorous evaluation of brand audience, objective and insights.
- Work with media partners and teams to drive strategic partnerships and alliances with strong storytelling and brand solutions.
- Develop a cross-channel media strategy and brand partnerships across diversified categories, working with Google and internal business lead, strategy and investment teams.
- Establish a structured approach for evaluating content and brand-led partnerships across TV, Digital, OTT and Brand Activations, and streamline partner management processes.
- Engage senior client stakeholders and deliver strategic roadmaps across key consumer passion points.
- Collaborate with cross-functional teams to integrate content strategy into broader marketing and communication initiatives.
- Develop and implement monitoring and measurement frameworks to assess content campaign effectiveness and optimize performance.
- Drive client satisfaction and agency scores.
- Lead, mentor and provide guidance to a team of content strategists, fostering continuous learning and professional development.
- Liaise with regional and local cross-functional specialist teams to strengthen partnership measurement.
- Demonstrate in-house products and software during client conversations.
What you'll need
- 10-12+ years of experience in building content solutions, brand partnerships, or integrated marketing and team management.
- Hands-on experience executing large-scale content or media partnerships across TV, Digital, OTT, Cinema and Brand Activations.
- Strong analytical, problem-solving and storytelling skills.
- Proven ability to lead and motivate a team.
- Ability to work independently and collaboratively.
- Proven ability to thrive in a fast-paced environment, think strategically and execute with precision.
Nice to have
- Comfort with the use of AI tools to improve efficiency, create processes and augment proposals.
Details
- Location: Gurgaon, India.
- Hybrid approach, with teams in the office around four days a week.
Read the full description and apply on the company’s own careers page.