Associate Vice President, Client Services, India

Overview

Lead integrated media strategy, client partnerships and media solutions for key accounts, with a strong focus on offline media across TV, Print, Radio, OOH, Sponsorships and Content Integrations, and its integration with digital and emerging channels.

What you'll do

• Lead integrated media strategy and planning aligned with client business and marketing objectives.
• Build and manage strong relationships with senior client stakeholders and act as a trusted media advisor.
• Lead annual media planning, campaign strategies, launches, and integrated communication initiatives.
• Translate client business objectives into actionable media strategies across offline and digital channels.
• Drive strategic discussions around media effectiveness, investment allocation, market opportunities, and campaign performance.
• Lead offline media planning and investment across TV, Print, Radio, OOH, Sponsorships, Content Integrations and other traditional media platforms.
• Develop media strategies based on audience behavior, market intelligence, competitive activity, reach, frequency, GRPs, CPRP and other relevant media metrics.
• Work closely with buying and investment teams to ensure effective execution, optimization, negotiations and delivery of media plans.
• Demonstrate strong understanding of BARC, TV genres, channel mix, programming, inventory and broadcaster relationships.
• Drive effective media negotiations and identify opportunities for value-adds, efficiencies and improved media ROI.
• Evaluate media performance and provide actionable recommendations to improve campaign effectiveness and investment efficiency.
• Ensure consistency between offline and digital strategies across audience, communication, investment and measurement.
• Leverage audience insights, research and data to strengthen integrated media recommendations.
• Stay abreast of emerging media opportunities and identify relevant solutions for clients.
• Identify opportunities to expand existing client relationships through strategic media recommendations.
• Contribute to new business pitches with strong integrated media strategy and compelling presentations.
• Develop business cases, media narratives and strategic recommendations for senior stakeholders.
• Drive thought leadership through industry trends, market intelligence and innovative media solutions.
• Lead and mentor planning and client servicing teams, fostering accountability and strategic thinking.
• Guide teams on media planning, investment, client management, presentations and execution excellence.
• Collaborate with specialist teams across WPP Media to deliver integrated solutions.
• Support capability building and development of team members across offline and integrated media.

What you'll need

• Strong experience in integrated media planning and client servicing with significant offline media exposure.
• Deep understanding of TV, Print, Radio, OOH, Sponsorships and Content Integrations.
• Strong knowledge of BARC, GRPs, CPRP, reach, frequency, media investment and campaign measurement.
• Strong understanding of media buying, negotiations, inventory, broadcaster and publisher relationships.
• Ability to develop integrated strategies across traditional and digital media.
• Strong commercial acumen and ability to manage media investments effectively.
• Excellent client servicing, stakeholder management and relationship-building skills.
• Strong presentation, storytelling and communication skills.
• Proven ability to lead and mentor teams and manage multiple stakeholders.
• 9 - 11 years of experience in Media Planning, Client Servicing, Integrated Media, preferably within a media agency environment.
• Strong experience managing offline-heavy integrated media mandates and large client portfolios.
• Proven experience across TV, Print, Radio and OOH.
• Strong understanding of media planning, buying, investment, audience measurement and campaign effectiveness.

Nice to have

• Exposure to digital media.
• Experience working with leading brands across FMCG, Automotive, Technology, Telecom or similar sectors.

Details

• Location: Gurgaon, India.