AVP - Strategy & Planning

Overview

Lead strategic planning for client advertising campaigns, working with clients, account teams and creative departments to drive insights and market opportunities.

What you'll do

• Set strategic goals and ensure alignment with overall agency objectives.
• Collaborate with the Chief Strategy Officer and Office Head in shaping the agency's overall strategic direction.
• Conduct thorough market research and analysis to uncover insights that inform advertising strategies.
• Lead the development of strategic briefs that guide creative teams in the ideation and execution of impactful campaigns.
• Ensure strategic plans align with client objectives, target audience insights, and market trends.
• Utilize data-driven insights to inform strategic recommendations and optimize campaign performance.
• Stay informed about industry trends, emerging technologies, and new tools that can enhance account planning processes.
• Build and maintain strong relationships with clients, understanding their business goals, challenges, and market dynamics.
• Present strategic plans and insights in a compelling and persuasive manner.
• Lead strategic discussions with clients, providing insights and recommendations that drive effective advertising strategies.
• Communicate the rationale behind strategic recommendations and demonstrate how they align with clients' business goals.
• Partner and collaborate with Creative, Account Management, and Media teams to ensure seamless integration of strategic plans.

What you'll need

• Graduate/Post-Graduate in Marketing, Advertising, Business, or a related field.
• 10+ years of experience in strategic planning within a mainline advertising agency.
• Proficiency in utilizing data and analytics to drive insights and decision-making.
• In-depth understanding of market research, consumer behavior, and advertising trends.
• Strong leadership, interpersonal and people management skills.
• Ability to think creatively and strategically to solve complex business challenges.
• Executive level presentation and communication skills to lead and hold senior level client interactions.

Details

• Location: Gurgaon.
• Hybrid approach, with teams in the office an average of four days a week.