Business Development Manager

Role Purpose

The Business Development Manager is a field-focused marketing and sales professional responsible for directly engaging with schools, institutions, communities, and students to generate leads and convert enrollments. The Business Development Manager ensures daily outreach and sales activities are executed effectively to meet targets.

Key Responsibilities

1. Target Execution & Accountability

• Achieve individual daily, weekly, and monthly targets as set by the Team Head in alignment with your goals.
• Collaborate with the team to ensure overall target achievement.
• Maintain a consistent presence in the field to meet outreach and conversion goals.

2. School & Institutional Outreach (B2B)

• Visit schools, colleges, and educational institutions to present programs and secure participation in outreach events.
• Assist in organizing seminars, career guidance workshops, and promotional activities within institutions.

3. Direct Student & Parent Engagement (B2C)

• Conduct one-on-one or small-group presentations to students and parents.
• Collect and follow up on leads from events, referrals, and inquiries.
• Support in converting prospective leads into enrollments through persuasive communication.

4. Marketing Campaign Implementation

• Execute assigned marketing campaigns (roadshows, exhibitions, print, and social media promotions).
• Distribute promotional materials in target locations to ensure brand visibility.

5. Reporting & Coordination

• Submit daily activity updates (school visits, leads generated, conversions achieved) to the Team Head.
• Provide feedback from the field to improve campaign effectiveness.

Performance Metrics (KPIs)

• Leads Generated – Number of quality leads from field activities.
• Conversion Rate – % of leads converted into enrollments.
• Target Achievement – Monthly and quarterly target completion.
• Institution Visits – Number of school/college visits per week.

Skills & Competencies

• Strong interpersonal and communication skills.
• Field sales and marketing experience preferred.
• Ability to work independently and in a team.
• Energetic, persuasive, and goal-driven.