Country Brand Associate - Rare Disease

Overview

Country Brand Associate for the Rare Disease portfolio at Pfizer, supporting strategic planning, promotional execution and compliance for the brand.

What you'll do

• Support the strategic planning process for the business based on customer insights to enhance penetration.
• Develop impactful promotional programs and activities for CSO FF aligned with 'Key' market messaging, and implement them in line with promotional cycles and current targets.
• Optimally utilize available expenses to drive results.
• Monitor and analyze business performance against business goals (awareness, share, etc.) and the competition.
• Implement brand plans by working with internal and external stakeholders to deliver on time and budget.
• Work with medical and legal teams to obtain appropriate approval for materials.
• Execute campaign implementation plans and adhere to SLAs with internal and external stakeholders.
• Coordinate with local agencies for trans-creation (budget, scope, timing and quality of project).
• Track brand performance progress towards the target.
• Ensure execution and adaptation of marketing tactics based on environmental factors, competitive trends and customer needs.
• Coordinate with the sales team, seeking buy-in and alignment in review meetings.
• Partner with medical to educate KOLs on emergent medical research and differentiated product attributes.
• Interact with KOLs and maintain relationships through regular field visits.
• Coordinate with the sales training team on training programs and train the field force on product knowledge, positioning and prioritization.
• Monitor marketing plan performance through monthly/quarterly review of key performance indicators and monthly KPI reporting.
• Develop promotional meetings strategy and drive execution.
• Provide monthly field communication on performance and action items for the brand.
• Provide inputs to creative agencies for artwork, visual aids and leave-behinds.
• Evaluate and execute the most impactful activities to support the brand, such as CMEs, advisory board meetings and conferences.
• Develop and validate brand-specific messages and awareness content in alignment with 'Core' market strategy, and design training with medical and regulatory input.
• Ensure compliance with processes and Pfizer policies in executing the brand plan, and manage compliance review of materials created.
• Collaborate with the Medical and Marketing teams to validate content developed.
• Adhere to regulator guidelines when designing campaigns.
• Develop awareness campaigns and congress content with KOLs in partnership with Medical.
• Support development of the country Op Plan and influence sales targets and brand A&P allocations, with the Marketing Lead.
• Support long-range forecasting and revenue adjustments with the leadership team.

Details

• Location: Mumbai, India.
• Work location assignment: On premise.