Creative Director

Overview

Lead creative strategy for Lokal's performance marketing and brand across GyanTV and Lokal Matrimony, and build a high-performing creative team.

What you'll do

• Build scalable creative workflows and quality assurance processes to ensure consistency and excellence.
• Establish creative review frameworks, documentation, and best practices for the team.
• Conduct regular creative reviews and campaign analysis to identify learnings and improvement opportunities.
• Build and maintain a repository of creative references, market trends, and performance insights.
• Evaluate and adopt emerging creative tools, AI solutions, and automation to improve efficiency.
• Mentor, coach, and develop copywriters, scriptwriters, designers, and other creative team members.
• Partner with leadership to identify hiring needs and build a high-performing creative team.
• Own the creative strategy for paid marketing campaigns across Meta, YouTube, Google, influencer marketing, and other digital platforms.
• Write compelling, high-converting scripts and creative concepts for performance campaigns.
• Develop and optimize ad creatives that improve customer acquisition and campaign performance.
• Continuously experiment with new creative formats, messaging, hooks, and storytelling approaches.
• Analyze campaign performance and leverage insights to improve creative effectiveness.
• Collaborate closely with the Growth and Product teams to ensure creative assets align with business objectives.
• Define and evolve the brand identity for GyanTV and Lokal Matrimony.
• Develop and maintain brand guidelines, including tone of voice, messaging, visual identity, and creative standards.
• Lead the creative strategy for social media platforms, including Instagram, YouTube Shorts, and other relevant channels.
• Ensure consistent brand communication across marketing campaigns, product experiences, and customer touchpoints.
• Provide creative direction for product communication, launches, and branding initiatives.

What you'll need

• 5–10 years of experience in Creative Strategy, Brand Marketing, Performance Marketing, Advertising, or a related field.
• Proven experience creating high-performing digital campaigns for consumer-facing brands.
• Exceptional copywriting, storytelling, and scriptwriting skills.
• Strong understanding of performance marketing metrics and creative optimization.
• Experience working across Meta, YouTube, Instagram, and other digital advertising platforms.
• Ability to translate business objectives into compelling creative campaigns.
• Strong analytical mindset with the ability to use campaign data to inform creative decisions.
• Experience leading or mentoring creative teams in a fast-paced environment.
• Experience building brand identities and scaling creative teams.

Nice to have

• Experience in consumer internet, startups, D2C, Matrimony, Media, or Content platforms.
• Familiarity with AI-powered creative tools and workflow automation.

Details

• Location: Bengaluru, Karnataka, India.