Social Copywriter

Overview

Write the day-to-day social content for Emergent's brand account across Instagram, TikTok, YouTube, X, and LinkedIn, aimed mostly at audiences in the US and Europe.

What you'll do

• Write short-form video scripts and captions for Instagram, TikTok, and YouTube on a daily cadence
• Write posts and threads for X and LinkedIn
• Spot trends, formats, and news moments early and turn them into content while still relevant, usually within 48 hours
• Decide which trends are worth joining and which to leave alone
• Build content ideas that people want to participate in, share, or argue with, rather than only consume
• Run the brand account's replies and comment sections
• Find real users who have built something with Emergent and turn their stories into content
• Work with the design and video team so scripts are written for what can actually be produced
• Track what worked, share it with the team, and change the approach when the numbers say so

What you'll need

• At least 5 years writing and managing content for Instagram, TikTok, YouTube, X, and LinkedIn
• A body of work that performed, with the numbers to show it
• Strong understanding of internet culture in the US and Europe
• Ability to work fast and make calls without waiting for sign-off
• Comfort writing differently for each platform

Details

• Full-time role based in Bangalore, reporting to the Head of Brand and Marketing
• Benefits include daily lunch and dinner, family insurance of 5 lakhs, unlimited paid time off, and flexible working hours