Social Media Campaign Manager

Overview

Individual contributor role supporting the planning and execution of global social media programs for the firm's ETF and broader investment capabilities, with a focus on APAC and EMEA priorities, within the Content & Communications team.

What you'll do

• Own end-to-end delivery of social media campaigns across global and regional priorities, from planning and content strategy through execution, optimization, and performance reporting.
• Coordinate campaign workflows using project management tools (e.g., Workfront), ensuring visibility across stakeholders and timely delivery.
• Lead cross-functional collaboration with regional marketing teams, driving campaign localization while ensuring alignment with global objectives and measurable business outcomes.
• Support development and submission of social content, ensuring alignment with brand voice, messaging, and platform best practices.
• Manage publishing and deployment of campaigns across platforms (LinkedIn, Meta, YouTube, Line), ensuring accuracy and timeliness.
• Contribute to platform-specific execution strategies, including support for both organic and paid social initiatives.
• Develop and manage design briefs, partnering with creative teams to deliver high-quality visual assets.
• Ensure content outputs are aligned to campaign strategy, platform formats, and audience needs.
• Manage compliance submission processes, ensuring all content adheres to regulatory and internal standards across regions.
• Work closely with compliance and legal teams to support timely approvals and maintain documentation where required.
• Ensure adherence to platform, regulatory, and internal governance requirements across markets.
• Develop and maintain campaign performance reports (weekly, monthly, quarterly), aligned with stakeholder needs.
• Support dashboard creation and tracking of key metrics (engagement, reach, CTR, etc.).
• Identify trends and surface insights to support ongoing optimization of campaigns and processes.
• Serve as a subject matter expert on social media best practices, providing strategic guidance to internal stakeholders across markets.

What you'll need

• Bachelor's degree in Marketing, Communications, or related field.
• 6+ years of progressive social media marketing experience, including direct ownership of multi-market campaigns, strategy development, stakeholder management, and performance optimization.
• Demonstrated experience independently managing social media programs from strategy through execution and measurement.
• Proven ability to influence senior stakeholders and drive decisions using social and campaign performance data.
• Must have experience executing paid and organic social media campaigns across multiple platforms (LinkedIn, Meta, YouTube; Line preferred).
• Familiarity with social media management and CRM tools (e.g., Sprinklr, Hootsuite).
• Strong project management skills with the ability to manage multiple campaigns and stakeholders concurrently.
• Experience working across global or regional teams, with awareness of localization and market-specific considerations.
• Strong attention to detail, particularly in compliance and governance workflows.
• Ability to work independently, solve problems, and improve processes in a fast-paced environment.

Nice to have

• Familiarity with investment management concepts or financial advisory landscape.

Details

• Location: Bangalore, India.