Overview
Senior Data Analyst role focused on digital analytics measurement, reporting, dashboarding, and performance insights for multiple business areas and stakeholders.
What you'll do
- Lead complex reporting, dashboarding, and performance analysis workstreams across business areas and stakeholders.
- Define measurement and reporting strategies, including KPI frameworks, semantic logic, and dashboard outputs.
- Own measurement frameworks: tracking plans, solution design references, event taxonomies, and naming conventions.
- Set technical direction for data collection and tag management, including Google Tag Manager and data layer specifications.
- Define QA/validation standards for tracking work and maintain martech/tag inventory per account.
- Develop conversion, experimentation, and attribution measurement approaches with relevant teams.
- Deliver executive-ready insights and advise stakeholders on measurement implications and reporting tradeoffs.
What you'll need
- 4+ years of experience.
- Deep working knowledge of digital analytics, measurement strategy, reporting strategy, dashboarding, and performance measurement.
- Hands-on expertise in tag management and data collection, including Google Tag Manager, data layer design, event taxonomies, and validation workflows.
- Working knowledge of server-side tagging concepts, first-party data collection, and identity/cookie behavior tradeoffs.
- Understanding of consent management and privacy expectations for data collection and reporting accuracy.
- Advanced ability to translate data into clear, actionable narratives for stakeholders.
- Strong written and verbal communication skills in English, including executive-level presentation.
Details
- Location: Brazil - Remote.
Read the full description and apply on the company’s own careers page.
