Digital Strategy & Analytics Specialist

Overview

Digital Strategy & Analytics Specialist supporting the corporate Marketing Management Platform, lead targeting, automated campaigns and email marketing activity.

What you'll do

• Maintain the corporate Marketing Management Platform (Marketing Automation) to reach the correct target audience.
• Leverage knowledge of the platform to recommend targeting logic based on campaign needs.
• With direction from leadership, build time or event triggered communication that advances audience through the buying cycle.
• Maintain automations in Salesforce Pardot that update lead status based on documented lead qualification and triage process.
• Communicate new or changed content, processes, or functionality to all internal marketing users as needed.
• Manage email marketing activity and communication calendar to execute against associated initiatives.

Details

• Location: Hyderabad, India.
• Work mode: Hybrid.